Goodway Group, the digital partner advertisers trust to deliver campaign performance and media efficiency, has been named to AdExchanger’s inaugural Programmatic Power Players list. AdExchanger recognized Goodway for two core categories: media planning and buying, and performance marketing.

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Working with brands such as Anytime Fitness, Mattress Firm, Staples, and Subaru, the judges praised Goodway for being in a class of its own, noting how the agency has invested considerable time and energy to understand clients’ businesses and evolve its data and tech offerings to meet individual demands. Additionally, one partner noted how Goodway’s insights and modeling improves the effectiveness and efficiency of its reach and engagement efforts, and how its reporting powers a system of continuous improvement.

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“We are thrilled to be named to AdExchanger’s inaugural list,” said Jay Friedman, President of Goodway Group. “Our agency is built around transparency and honesty and it’s great to see our incrementality-based approach recognized by such a leading authority. This is but one step in a continued journey of delivering full digital marketing expertise to the smartest marketers on the planet.”

Programmatic Power Players companies were chosen from hundreds of submissions from around the world. AdExchanger’s editors evaluated each entry based on the strength and breadth of its offerings, its documented case studies, and client references.

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