Paramount’s John Halley Named Vice Chair, to Help Drive Industry Evolution

The Interactive Advertising Bureau (IAB), the digital media and marketing trade association, announced that it has named Alysia Borsa, Chief Business Officer and President of Lifestyle at Dotdash Meredith, as Chair of the trade organization’s Board of Directors. Borsa has served on the board since February 2020, most recently as IAB Board Vice Chair. Alysia takes on the role that was held by Krishan Bhatia, President and Chief Business Officer at NBCUniversal Media, LLC over the past year, and Krishan remains on the Executive Committee of the board.

John Halley, President of Advertising at Paramount who has been on the board since March 2021, will serve as the new Vice Chair.

“Alysia has made a meaningful impact on the board during her tenure. She is always willing to collaborate and swiftly address important issues for our members. Through her role at Dotdash Meredith, Alysia brings a deep understanding of the publisher perspective, which is critical as our industry is being rearchitected from the ground up. I have complete confidence she will assist in leading the industry in the right direction,” said David Cohen, Chief Executive Officer, IAB.

“IAB is at the forefront of addressing the issues that impact our industry, and we all need to hold each other accountable to ensure we are meeting the needs of consumers, enterprises, and institutions who use digital technology everyday,” said Borsa. “As Chair, I look forward to collaborating with David Cohen, the Board of Directors broadly, and our full membership to educate and advance the tools needed to prepare ourselves for today’s changing ecosystem spanning regulation, fraud, identity, and addressability.”

“I am eager to work alongside Alysia, David Cohen, and the rest of the board to ensure we are helping all stakeholders improve and evolve the digital ecosystem during such a critical time. The IAB is doing important work, and I look forward to contributing additional perspective as we map our path into the future,” said John Halley, President, Paramount Advertising.

“Alysia and John are two strategic, highly-respected executives who will undoubtedly be fantastic partners as we embrace the issues and opportunities facing the media and marketing landscape head on. We are at a critical juncture in our evolution, and what we do today will shape our industry for years to come.  As we embark on this new year, I am looking forward to the perspective and thinking they already have in store for IAB and ensuring the industry’s continued growth,” added Cohen.

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New members of the IAB Board of Directors elected to a three-year term include:

• Ajay Kapoor, Global Director, Performance Driven Marketing, General Motors Company
• Sarah Travis, President, Roundel by Target

Current board members re-elected for a new three-year term include:

• Eric Danetz, Global Head of Revenue, Reuters
• Rajeev Goel, Co-Founder & Chief Executive Officer, PubMatic, Inc.
• John Halley, President, Paramount Advertising
• Elizabeth Herbst-Brady, Chief Revenue Officer, Yahoo Inc.
• Scott Howe, Chief Executive Officer, LiveRamp Holdings, Inc.
• Jia Hyun, Vice President Marketing Solutions, LinkedIn
• Craig Kostelic, Chief Business Officer, U.S. Advertising Revenue and Head of Global Advertising Solutions, Condé Nast
• Peter Naylor, Vice President of Sales, Netflix, Inc.
• David Spector, Chairman & Co-Founder, ThirdLove

The IAB Board of Directors is also comprised of the following members:

• Sheri Bachstein, Chief Executive Officer, The Weather Company, and General Manager, IBM Watson Advertising
• Krishan Bhatia, President and Chief Business Officer, NBCUniversal Media, LLC
• Alysia Borsa, Chief Business Officer & President of Lifestyle, Dotdash Meredith
• David Cohen, Chief Executive Officer, IAB
• Jerry Dischler, Vice President & General Manager Ads, Google
• Tom Fochetta, Senior Vice President, Samsung Ads
• Gina Garrubbo, President & Chief Executive Officer, National Public Media LLC
• Lisa Howard, Global Chief Revenue Officer, Hearst Magazines
• Norm Johnston, Global Head of Advertising Strategy, News Corp
• Luke Kallis, Vice President of Sales, Americas at Snap, Inc.
• Jim Keller, Head of Digital Advertising Sales & Advanced Advertising, Warner Bros Discovery
• Eileen Kiernan, Global Chief Executive Officer, Mediabrands
• Alison Levin, Vice President, Ad Revenue and Marketing Solutions, Roku, Inc.
• Helen Lin, Chief Digital Officer, Publicis Media
• Kirk McDonald, Chief Executive Officer, Group M North America
• Alan Moss, Vice President, Global Advertising, Amazon.com, Inc
• Nicolle Pangis, Chief Executive Officer, Ampersand
• Shenan Reed, Senior Vice President, Head of Media, L’Oréal USA, Inc.
• Joy Robins, Chief Revenue Officer, The Washington Post
• Doug Rozen, Chief Executive Officer, Americas, dentsu Media
• Aaron Sobol, Head of US Media Investment, Unilever
• Nada Stirratt, Vice President Global Sales North America, Meta
• John Trimble, Chief Advertising Revenue Officer, SiriusXM
• Lisa Valentino, Executive Vice President, Client Solutions and Addressable Enablement, The Walt Disney Company
• Julie Van Ullen, Managing Director, Rakuten Inc.
• Rob Wilk, Corporate Vice President, Microsoft Advertising, Microsoft Corporation
• Joe Zawadzki, General Partner, Aperiam

Ex-officio members include:

• Miranda Dimopoulos, Regional Chief Executive Officer, IAB SEA & India
• Townsend Feehan, Chief Executive Officer, IAB Europe
• Stu Ingis, Chairman, Venable LLP (Secretary)
• Rich LeFurgy, General Partner, Archer Advisors
• David Moore, Chief Executive Officer, BIGtoken
• Randall Rothenberg, Limitless Partner, Randall, Ltd.
• John Toohey, Senior Vice President of Finance, Cumulus (Treasurer)

IAB Executive Committee includes:

• Alysia Borsa, Chief Business Officer & President of Lifestyle, Dotdash Meredith (IAB Board Chair)
• John Halley, President, Paramount Advertising (IAB Board Vice Chair)
• Krishan Bhatia, President & Chief Business Officer, NBCUniversal
• David Cohen, Chief Executive Officer, IAB (IAB Board President)
• Gina Garrubbo, President & Chief Executive Officer, National Public Media
• Peter Naylor, Vice President of Sales, Netflix, Inc.
• Shenan Reed, Senior Vice President, Head of Media, L’Oréal USA, Inc.

The new board slate was formally announced at the 2023 IAB Annual Leadership Meeting (ALM).

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