iClick Interactive Asia Group Limited, an independent online marketing and enterprise data solutions provider in China recently presented a keynote speech on data-driven marketing in China at the Product Marketing Alliance’s Product Marketing Festival in APAC. Held from July 29 to July 30, 2020, the event is the world’s first and only online festival dedicated to product marketing in the Asia Pacific region.

During the presentation, iClick’s Senior Product Director, Sarah Yong outlined the challenges faced by brands to build visibility in China’s massive and fragmented digital advertising market with its unique internet ecosystem and fierce competition for audience attention.

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Based on over 930 million consumer profiles and powered by machine learning and artificial intelligence, iClick’s integrated Enterprise and Marketing Cloud Platform features the company’s proprietary products, including iAudience, iAccess and recently launched Mini-program based algorithm-enabled offerings. iClick’s full-product suites help brands to build tailored data-driven marketing strategies that increase brand awareness and drive sales in the challenging China market.

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“While there is tremendous potential in the Chinese digital advertising market for international brands to build market share, long-term success requires a customized strategy specifically adapted to China’s complex market and cultural landscape,” said Frankie Ho, President of International Business at iClick. “iClick is focused on helping brands gain a better and deeper understanding of China’s market and creating the best marketing strategies backed by real-time data and advanced algorithms.”

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