Innovid, an independent software platform for the creation, delivery, measurement, and optimization of advertising across connected TV (CTV), linear, and digital, announced the launch of its in-platform QR code solution. Advertisers can now create, deliver, measure, and optimize QR codes across CTV, digital video, and mobile all within Innovid’s platform.

“As coveted programming like live sports continues to shift from linear to digital channels, brands are increasingly investing in advanced creative ad formats to engage with and convert audiences”

Innovid clients can now generate both ads and QR codes, measure QR code KPIs along with other metrics, and optimize their performance with insights all in one place. The solution also includes “dynamic QR codes,” which automatically direct viewers to specific sales, products, or app stores, and are customized based on a brand’s specific goal and a viewer’s device.

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The addition of the QR code solution within Innovid’s platform empowers advertisers to:

• Better Understand Consumer Behavior: With improved measurement and analytics, advertisers gain valuable insights into ad performance and a timely understanding of customer behavior and interactions. Advertisers can tie QR codes to campaigns and creatives throughout the consumer journey – from ad to purchase.

• Continuously Improve Campaign Performance: With Innovid as the ad server, advertisers can make insights actionable through automatic optimizations. Advertisers can automatically adjust the ad seen based on QR code performance, championing the top-converting creative in real time.

• Enhance Engagement & Shoppable Experiences: QR codes encourage in-the-moment engagement with viewers. As streaming has grown, advertisers have the opportunity to take a more data-driven, direct approach, giving them the ability to capitalize on the moment and collapse the purchase funnel.

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“As coveted programming like live sports continues to shift from linear to digital channels, brands are increasingly investing in advanced creative ad formats to engage with and convert audiences,” said Dan Mouradian, SVP, Global Client Solutions, Innovid. “To take advantage of the opportunities to drive engagement with viewers, advertisers cannot be hampered by the time and resources it takes to work with numerous point solutions across QR code management and scan data. Our all-in-one QR code solution has solved that – giving advertisers a better understanding of customer interactions, valuable insights into ad performance, and the ability to optimize in-flight. QR codes are here to stay and Innovid now makes it easier than ever to use them in ways that drive meaningful impact.”