KERV Interactive, the multi-award-winning interactive video company revolutionizing the performance of digital advertising with its patented technology, has launched a Connected TV product that can dynamically insert QR codes seamlessly into video assets. The CTV product enables brands and content creators to showcase specific products, offer relevant information, and provide contextual shopping opportunities.
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The QR code response process is unique to KERV, and allows information and shoppability to dynamically shift where the mobile destination is directed based on the KERV object-level AI. The CTV assets can be trafficked anywhere a raw asset can be trafficked, and the QR-code responses can change as objects change throughout the creative. KERV also can send users to an interactive version of the on-screen experience for further interaction on a mobile device. A/B testing can be done at both the QR-code visual level as well as the response level, offering new and unique optimization opportunities to boost ROI for otherwise flat assets.
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“Our powerful, new CTV product helps bridge the gap between on-screen creative assets and lower-level KPIs, while also increasing time spent with creatives with the end goal of driving ROI,” notes Marika Roque, COO of KERV. “The QR response adds a new trackable destination and interactive experience to large-screen CTV and even linear advertisements.”
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