Joint partnership gives advertisers extraordinary control, precision and scale in local video advertising

Locality, the leading local video solutions provider, announced the launch of its Advanced Audience Engine, a proprietary identity and activation solution developed in collaboration with Lovelytics, Newton Research, and Databricks that redefines how advertisers engage local audiences. The engine integrates generative AI, automation, and directly incorporates Locality’s historical local media intelligence and viewership data to power smarter, faster and more effective local campaigns.

“Locality’s Audience Engine isn’t a product, it’s a strategic shift in our business, and in the broader advertising industry,” said Keith Kazerman, President of Streaming at Locality. “We have reengineered the foundation of local advertising to deliver performance, precision, and transparency, at scale, for advertisers.”

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This new innovation addresses long-standing challenges in local advertising —disconnected workflows, vendor complexity and cost inefficiencies, and limited access to real-time audience insights. Now, advertisers can unify data, automate segmentation, and activate campaigns seamlessly across both linear and digital channels—all within a single, AI-powered environment embedded in Locality’s LocalX platform.

At its core, Locality’s Audience Engine is a proprietary local identity intelligence and activation framework. The engine provides custom audience exploration and activation by organizing and aligning clients’ first party data, third party data, and Locality’s core performance and viewership data signals in one environment with historical and real time analytics:

1. Custom audience building: Vertical specific segmentation using advertiser and Locality data
2. AI-driven optimization: Predictive models for smarter planning and budget allocation
3. Measurement: Unified targeting, analytics, and attribution
4. Scalable data integrations: Real-time activation, optimization and cross-partner collaboration without data transfer bottlenecks

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With AI-enhanced data control and functionality, advertisers can expect faster campaign execution with real-time insights and improved ROI through smarter targeting and optimization.