Programmatic software and adtech platform leaders unite to transform digital ad ecosystem and enable new opportunities for cannabis brands and endemic publishers
MediaJel, the leading digital marketing and programmatic software platform for regulated brands, today announced an exclusive partnership with Smart AdServer, the premier independent ad monetization platform. With a shared vision to level-set the adtech ecosystem, MediaJel and Smart intend to dismantle inconsistent and costly barriers, imposed by traditional adtech, that stymie media opportunities for cannabis and CBD.
Together, MediaJel and Smart plan to build an unrivaled community of endemic cannabis publishers rooted in solid compliance, data ownership, and ad value optimization strategy. Powered by Smart’s technology, MediaJel’s programmatic solutions will help cannabis brands and dispensaries, of all sizes and geographies, gain direct and cost-efficient access to proprietary digital ad inventory, first-party data ownership, attribution transparency, and extensive right-fit audience reach. For Smart’s publisher clients, this partnership also represents the opportunity of direct access to a new source of demand and a privileged relationship with advertisers within a fast-growing market.
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“Simply put, this partnership will be transformational for both brands and publishers,” said Jake Litke, MediaJel’s Chief Executive Officer. “We founded MediaJel with a clear mission to level the digital playing field for companies hindered by fraud fears, ad safety concerns, and compliance hurdles. We’re thrilled to work with Smart toward achieving that goal. With this collaboration, we’re going to reset global adtech so that brands and publishers can fully engage in – and equitably benefit from – the exponential growth of cannabis and its related markets,” continued Litke.
“Never before has one simple base product, that spans so many brand verticals, been stonewalled by such onerous regulations and narrow media access. We’re pleased to work with MediaJel to help connect cannabis marketers with relevant quality publishers to reach their high-value audiences,” said Michael Sadicario, Managing Director Americas for Smart.
By reimagining and building anew, MediaJel and Smart will deliver end-to-end adtech solutions that bring advertisers closer to publishers and create shared-interest opportunities. The simplicity-driving impacts of this unique partnership will ensure that cannabis brands and dispensaries have the tools they need to maximize their advertising dollars as they increase brand awareness, drive sales, and cultivate consumer loyalty.
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