MediaMath Expands Purpose Driven Advertising Initiative; Champions Multicultural Media via Curated Marketplace

Penguin Random House is the First Brand to Join Multicultural Publisher Marketplace with Nearly 1,000 Publishers

MediaMath, acclaimed independent advertising technology company for leading brands and agencies, announced the expansion of its Purpose-Driven Advertising initiative via its Multicultural Marketplace. The Marketplace is designed to activate advertising spends on nearly 1,000 multicultural publishers that are either owned by or focused on building content for People of Color. The Marketplace has enabled brands and publishers such as Penguin Random House to champion diversity and align their marketing with their values.