Mirriad, the leading in-content advertising company powered by Academy Award Winning AI technology, announced that it has extended its leadership team with the appointments of Matt Douglas as Head of Programmatic Partnerships, and Zac Reeder as Head of Studio Partnerships. Both join Mirriad following the publication of the company’s latest whitepaper which highlighted the positive impact in-content advertising has on audience reach and consumer engagement and purchases.

“Matt and Zac bring extensive industry expertise to Mirriad in their new roles. These roles are critical to support our market growth as we help brands to reach and engage with core audiences and enable content creators to drive incremental revenue,” said Mark Melvin, EVP, Sales & Brand Partnerships at Mirriad. “We’re excited for both to contribute to our continued growth. Their robust knowledge and relationships are excellent additions to our team given their proven successes across the programmatic advertising and production arenas.”

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As the new Head of Programmatic Partnerships, Matt will be responsible for developing strategic relationships and seamlessly integrating partners into the Mirriad tech stack. He joins Mirriad after serving as the Managing Director of Dromilly Consulting, where he built programmatic revenue strategies for OTT clients across CTV, mobile and web based delivery platforms. Before launching his consulting firm Matt managed the programmatic video demand sales team at Verizon Media. Prior to that he was the founding member of the first trading desk at ZenithOptimedia. Matt began his career at 24/7 Real Media, where he served as the Director of Strategic Technology and then as the Head of Technology Sales in Australia, leading business development, account management and ad operations. Matt will report to Mark Melvin, Mirriad’s EVP of Sales and Brand Partnerships, and is based in New York City.

Zac joins Mirriad as the Head of Studio, Film, and TV Partnerships and is responsible for expanding Mirriad’s content supply from producers and distributors. He brings 20 years of entertainment industry experience in acquisitions, sales, and production to his new role. Zac began his career as the Head of Acquisitions for PorchLight and MarVista Entertainment, and co-founded the producers representative firm, Circus Road Films. He then went on to help launch Hallmark’s streaming service, heading-up content strategy and acquisitions, before joining Netflix’s global studio features acquisitions team. Most recently, Zac ran his own production and sales company, Lucky 27 Media, which provided content to companies such as Netflix, HBO, Lionsgate, and Fox Sports. He executive produced several television projects including “The Outpost” for The CW and “24/7 College Football” for HBO, for which he was nominated for an Emmy in 2019. Based in Los Angeles, Reeder will report to Mark Melvin, Mirriad’s EVP of Sales and Brand Partnerships.

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“As the digital advertising landscape continues to change, it’s essential for brands to identify new ways to reach consumers, and Mirriad provides an exceptional option,” said Matt. “I’m looking forward to strengthening and deepening the company’s relationships with programmatic partners to ensure that Mirriad continues to provide its clients with innovative technology solutions.”

Zac continued: “As a former producer and network executive, I’m thrilled to join the team at Mirriad at a time when their brand integration business is set to explode in the marketplace as advertisers search for new ways to reach viewing audiences who have become more and more impervious to traditional commercials.”