NP Digital has been recognized for accomplishments achieved in B2B PPC campaigns with a 2021 Drum Award for Search on behalf of its client, Contentful, the leading content platform for digital-first business. The campaign was successful in delivering a 600 percent ROAS amidst a fluctuating search landscape and changing buying trends caused by the COVID-19 pandemic. NP Digital’s recognition highlights its innovative approach to paid search and SEO, and its dedication to supporting initiatives that drive impact for its clients and their business goals.
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“We are extremely proud of our work we have been able to fulfill for our clients and the incredible results we have produced,” said Mike Gullaksen, CEO of NP Digital. “We are constantly grateful to have the opportunity to support and accelerate our clients’ businesses, and especially given the unique circumstances in the last year, this award provides extra value and recognition to our team’s dedication and resilience.”
NP Digital’s PPC campaign was launched to support Contentful’s scaling global demand generation efforts as they approached their Series E funding round. With aggressive lead targets and pipeline goals, NP Digital’s paid search and SEO teams collaborated to deploy a full funnel paid search strategy that would mirror internal Contentful efforts for cohesiveness.
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Through the elaborate and strategic work over the course of 2020, paid search was able to exceed all other paid channels in pipeline contribution, generating more than double the ROAS and 10 times the pipeline contribution from PPC in 2019. NP Digital’s results have allowed Contentful to scale budgets every quarter post-COVID, setting the brand up for further success in the future.