Permutive, the leading Audience Activation Platform for publishers and advertisers, announced the strategic hire of Jay Stevens as Chief Commercial Officer (CCO). This key appointment marks a significant step as Permutive reimagines advertising and expands its commercial activities across the buy side.

Stevens will be responsible for scaling the advertiser side of the business by connecting the advertising ecosystem, including agency partners, retail networks and data providers, with the publisher side of the business.

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Stevens brings 25 years of experience in the advertising sector, most recently as President of Hudson MX in the US. His previous positions include Chief Revenue Officer at Adform, a full-stack programmatic player, and General Manager, International at Rubicon Project (now Magnite), where he led the company’s international expansion efforts from 2009 to 2016.

Jay Stevens, CCO at Permutive, said: “I am excited to join Permutive at such a pivotal time within the industry. Permutive has built a future-proofed audience activation solution and a solid foundation with over 150 of the best media brands in the world. The team of talented and ambitious individuals is reimagining how advertising is done and is leading the way into the cookieless world.”

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Joe Root, CEO and Co-founder at Permutive, said: “We are thrilled to have Jay on board as we solve for signal loss and foster collaboration by scaling the advertising side of our business in line with the publisher side. With a deep understanding of both the buy and sell sides of the media ecosystem and the value of future-proofed advertising technology, Jay will play an instrumental role in Permutive’s future.”

The appointment of Stevens is a testament to Permutive’s ongoing commitment to driving innovation and delivering meaningful results for its clients and partners.