Protected Media Launches Pre-Bid Solution for Improved Ad Verification

Native & Programmatic AdvertisingBrand Safety

By MTS Staff Writer On Aug 22, 2018

Mars Media Group Implements Protected Media Pre-Bid Solution to Eliminate Fraud Accurately and Precisely, Before Marketers Budgets Are Impacted by Fake Traffic

Protected Media, a global provider of digital advertising solutions that detect ad fraud and improve traffic quality, announced that their pre-bid anti-fraud solution is available for real time granular optimization of online advertising campaigns. Protected Media’s pre-bid solution utilizes a variety of data sources including post bid data, to provide a more informed choice to the demand side’s bidder. The solution includes an on premise cache, to reach near real-time responses for minimal latency.

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Mars Media Group, a leading global performance marketing agency that serves over 15 billion impressions daily, uses Protected Media’s pre-bid fraud detection and prevention solution to verify inventory for all ad formats across all devices. Protected Media’s pre-bidding solution enables Mars Media Group to examine traffic quality at multiple levels, enabling them to block only the portion of traffic that is fraudulent based on post-bid data, without cancelling out a supply partner all together. By providing their advertisers with verified, trusted traffic, Mars Media Group is able to increase marketer’s ROI.

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“Our smart system currently identifies fraud free media for the specific needs of our clients,” explained Roi Livni, Head of Products at MMG. “We’re very impressed with the addition of a next generation pre-bid solution to our existing Protected Media anti-ad fraud suite. Not only can we guarantee our clients the best bids, but we are confident that we are working with a solution that is precise and accurate due to the growing inputs of data.”

“It’s a pleasure to work with a forward-thinking demand side partner such as Mars Media Group,” adds Amichai Zuntz, EVP Sales & Business Development at Protected Media. “Buying media is fraught with risk as cyber criminals continue to siphon media budgets using increasingly sophisticated ad-fraud schemes. Our pre-bid solution is another component of our suite of anti-ad fraud solutions, which were built from the ground up using cyber security techniques to improve ad traffic quality.”