Quantcast, a global advertising technology company, today announced that the Quantcast Platform has joined the Gartner Peer Insights Customer First program. The Quantcast Platform is a new and modern intelligent audience platform that empowers marketers, publishers, and advertisers to know and grow their audiences. By joining the Gartner Customer First program, Quantcast commits to building trust and credibility through encouraging reviews from all customers and recognizing the benefits of honest, unbiased, and direct feedback. Quantcast is the only vendor in Gartner Peer Insights ad tech market to join the program.

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“‘Customers First’ has long been one of our guiding principles and, to us, that means understanding our customers’ challenges and desired outcomes to deliver innovative solutions that solve for them. Embracing direct and honest feedback is a crucial element of this principle, and earning our place in Gartner Customer First program underscores our commitment to that process,” said Konrad Feldman, co-founder and CEO of Quantcast.

“We’ve brought our leading-edge technology in machine learning, measurement and insights, programmatic advertising, privacy, and consent management into one unified, easy-to-use platform to serve the needs and enrich the experience of our customers around the world. We are grateful for the feedback they share on Gartner Peer Insights that will help us with continued improvement and excellence.”

Quantcast customers are providing their insights for the company’s flagship product, Quantcast Platform, on Gartner Peer Insights. Drawing on data from more than 100M online destinations and powered by its patented AI and machine learning engine, Ara^TM, the Quantcast Platform operates on one of the world’s largest unique real-time data sets, delivering intelligent audience insights, advertising performance, and results at scale. With consumer privacy and consent built in, the Quantcast Platform enables businesses to thrive in a privacy-first world and achieve time savings, cost efficiencies, deeper insights, and outstanding business results.

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