New partnership reinforces Seedtag’s commitment to privacy-first operations, setting a standard for responsible data protection and compliance within the ad tech industry

Seedtag, the global neuro-contextual advertising company, announced its adoption of the IAB Diligence Platform, powered by SafeGuard Privacy, in the U.S. This strategic move reflects Seedtag’s ongoing commitment to providing transparency and trust within the digital ecosystem.

Through its partnership with SafeGuard Privacy, Seedtag now enables clients to verify its compliance with privacy regulations and industry standards in a fully transparent manner. Leveraging the IAB Diligence Platform, Seedtag demonstrates how its proprietary AI, Liz, operates with a privacy-first methodology that aligns with IAB standards, providing clients with greater confidence in user data handling.

“Privacy has always been at the core of Seedtag and is embedded in every layer of our offering,” said Brian Danzis, Chief Revenue Officer at Seedtag. “This partnership streamlines the compliance process for onboarding and enables faster turnaround times. By integrating the IAB Diligence Platform into our operations, we are proactively safeguarding consumer data while maintaining the highest standards of privacy diligence.”

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The IAB Diligence Platform is the digital advertising industry’s leading solution for streamlining privacy compliance and facilitating secure, standardized information sharing among digital advertising partners. It provides a standardized, scalable approach to privacy diligence, enabling businesses to assess their compliance practices and manage third-party vendors efficiently. With 19 comprehensive state privacy laws currently in effect, the digital advertising industry faces increasing regulatory scrutiny. By leveraging this platform, Seedtag ensures that its data handling practices align with the latest legal requirements, thereby fostering trust among both consumers and partners.

Key benefits of the platform include:

• Industry-Specific Privacy Assessments – Tailored questionnaires designed for digital advertising participants, ensuring thorough third-party due diligence.
• Efficiency & Scalability – Automated compliance workflows reduce repetitive tasks and streamline vendor assessments.
• Regulatory Alignment – Continuous updates to reflect evolving privacy laws, including the Protecting Americans’ Data from Foreign Adversaries Act and the Multi-State Privacy Agreement (MSPA).

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“By adopting this solution, Seedtag reinforces its dedication to consumer privacy, regulatory compliance, and ethical data practices,” said Michael Hahn, Executive Vice President and General Counsel, IAB. “As privacy laws continue to evolve, Seedtag remains committed to staying ahead of industry standards and ensuring responsible data stewardship.”

“Privacy compliance shouldn’t be a burden—it should be a competitive advantage,” said Richy Glassberg, Co-Founder and CEO of SafeGuard Privacy. “The IAB Diligence Platform transforms what was once a complex, fragmented process into a streamlined solution that lets privacy-forward companies like Seedtag focus on what they do best: delivering results for their clients while maintaining the highest privacy standards.”