Capabilities enable advertisers to double reach of their targeted audiences compared to other digital onboarding solutions

Simpli.fi, the advertising automation platform for agencies, brands, and media companies, announced enhancements to its best-in-class political capabilities. Simpli.fi’s offering gives political advertisers the ability to onboard address lists from data providers or first-party databases with a 90%+ match rate, compared to the current industry average of 40-60%, and provides same-day uploading of lists directly into the Simpli.fi platform.

The 2019-2020 election cycle saw over $8.5 billion spent on political advertising, which was 108% more than the previous record. This sets the stage for the 2022 midterm election as well as many other efforts leading up to it such as primaries, fundraising, causes, etc., to set a record for political ad spending as well.

Marketing Technology News:LightBeam Launches Data Privacy Automation Platform to Help…

In previous election cycles, political advertisers required a clearing house to gather an address list, a process that typically takes up to three to five days. With Simpli.fi, these advertisers can reduce their turnaround time down to a single day with a consistent match rate of 90% or greater. This allows political advertisers to reach more of their targeted audiences with greatly reduced turnaround.

In addition to a 90% match rate and speed to upload address lists, Simpli.fi offers a dedicated account service team that specializes in political campaign management with expedited response times and processes for political campaigns. The team’s agile and nimble structure accommodates accelerated speed and accuracy requirements.

Marketing Technology News: MarTech Interview with Paul Lewis, CMO at Adzuna

“We are excited to partner with political advertisers across the country to drive efficiencies and performance for their campaigns,” said Ryan Horn, SVP of Marketing at Simpli.fi. “Political campaigns are unique and we’re excited to provide the service, speed, and accuracy required to make them a success.”

Simpli.fi has relationships with the top political data providers including Aristotle, Data Trust, i360, L2, TargetSmart, and others. Political advertisers looking for speed and accuracy to execute their campaigns this year now have the ability to easily upload their address lists directly into the Simpli.fi platform, and then activate address data across all device and creative types.