The acquisition gives the global media planning leader expanded digital and audience analysis capabilities while Helixa, a social data audience intelligence platform, gains access to resources for international growth and product development.
Helixa and Telmar announced they have completed an acquisition agreement giving Telmar, the global leader in advertising and media planning solutions, ownership of the data-driven audience intelligence platform.
The acquisition will expand Telmar’s media planning and audience analysis capabilities through the addition of Helixa’s platform, IP and AI capabilities. The addition of Helixa further underpins Telmar’s position as the leading provider of media planning tools and data integration solutions globally by adding additional capabilities in digital and social media data analysis, and thereby, providing a deeper understanding of consumer insights.
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“Telmar’s goals to provide the tools for clients to answer these questions holistically completely aligns with our vision. We look forward to working together to keep innovating and to bring new solutions to market in short order.”
The new ownership will give Helixa access to resources to accelerate global expansion, enhance its media planning capabilities and develop activation solutions clients are looking for. As a part of the acquisition, Helixa CEO Florian Kahlert will join Telmar’s Executive Team and Helixa’s senior management will continue to support Helixa as part of the new enlarged organization.
“Telmar’s acquisition of Helixa marks an exciting stage of growth and innovation for our clients, our teams and the media planning sector as a whole,” says James Ingram, CEO of Telmar. “Telmar’s expansion into social media intelligence, combined with our current audience measurement, analysis and media planning tools, offers users valuable insights into deeper human and consumer behavior.”
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“Human insights are critical for making better decisions, be it for marketing, product positioning or even public policies,” says Kahlert “Telmar’s goals to provide the tools for clients to answer these questions holistically completely aligns with our vision. We look forward to working together to keep innovating and to bring new solutions to market in short order.”
Initially, Helixa’s clients will be provided with a greater depth of media planning tools along with the ability to access thousands of global data sets and a variety of media planning solutions that address specific channels such as Audio, Video, OOH and spot optimization.
Additionally, Telmar’s clients throughout North America, Europe, Asia and Africa, will gain access to Helixa’s ability to use social data to provide research insights into audiences’ demographic, and psychographic engagements and behaviors, as well as segmentation.