Former Meredith and Time Executive to Lead Digital Ad Sales; Company Further Expands Digital Sales, Marketing and Management Team
Trusted Media Brands, a leader in brand-driven multi-platform media content, and home to iconic brands such as Taste of Home, Reader’s Digest, and The Family Handyman among others, announced the appointment of Randy Saperstone to the new position of Vice President, Digital Sales for the company effective July 16, 2018.
He will be based in the company’s offices on Third Avenue in New York City, reporting to Zach Friedman, Chief Revenue Officer.
Saperstone most recently served as Executive Director, Home Category Digital Sales at Meredith where he lead a national digital sales team that was responsible for driving revenue across the company’s Custom Content, Video, Display, and Programmatic channels.
Previously, Saperstone served as Director, Strategic Partnership Sales for Realtor.com, where he created and sold custom branded content solutions across multiple platforms integrating Realtor.com, Remodelista, & Dow Jones digital media. He was responsible for writing, producing and marketing “The Big Move,” which was Realtor.com’s first branded content video series. Under his leadership, he also conceived and created the company’s first integrated custom short form videos “Tiny Tips” & “Petite Projects,” which reached an audience of 55 million monthly UVs.
He held senior sales and planning roles with Scripps Network Interactive including Advertising Sales Executive, and Manager, Planning and Pricing among others. His client work included multi-platform programs with such well-known brands as Lowe’s, IKEA, Audi, Scotts, The Home Depot, Benjamin Moore, Pella, and DISH Network among others.
“Randy is one of the most innovative and creative digital sales leaders in the media industry,” says Friedman. “He brings together the unique ability to conceive and create highly effective custom digital programming solutions for clients with a strong leadership vision for digital sales teams and businesses that fully leverages media brands and assets.”
Friedman says that Saperstone’s addition to the Digital Sales and Marketing team at Trusted Media Brands reflects the company’s incredible growth and momentum in the marketplace. In the last month, the company has added several key media industry leaders including Jason Sinclair, V.P. Marketing, Scott Mulqueen, V.P. Programmatic and Data Product Operations, and Larry Mlawski, V.P. Revenue Operations.
“We believe our deep portfolio of premium brands provides marketers exactly what they are searching for in their desire to connect with consumers in brand safe, content driven environments,” says Friedman.
Friedman notes for example that Trusted Media Brands’ digital properties hit record performances for the month of May, reaching an audience of 56.6 million unique visitors (UVs), reflecting a 25.6 percent increase over the same period last year.
Based on the comScore rankings, the Trusted Media Brands Digital network is among the top 26 out of over 1,600 digital lifestyle networks. According to the comScore reporting, four out of five consumers are now reaching the Trusted Media Brands Digital network through their mobile devices.
“I’m looking forward to joining the Trusted Media Brands’ team during this exciting time for the company and to further expand its digital sales team,” says Saperstone. “The company has an incredible portfolio of brands and digital content which present tremendous opportunities for marketers to engage in many creative ways with these highly desirable audiences.”
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