Verasity and TRUTH Agency Wage War on Digital Ad-Fraud

Native & Programmatic AdvertisingVideo Platforms

By PRNewswire Last updated Jul 17, 2018

Blockchain Technology Provides the Latest Weapon in the Fight Against Online Ad-Fraud

Verasity, a next-generation video platform enhanced with blockchain technology has partnered with TRUTH, a new media agency, to tackle ad-fraud.

Verasity’s proprietary, patent-pending, Proof-of-View (POV) technology prevents fake video views, eradicates bot interference, and reduces fraudulent activity wholesale across its video platform.

David Orman

“Working with TRUTH, we’re going to provide advertisers with a far greater return on investment. Blockchain technology is already proving to be a total game changer for the way advertising is bought and sold across digital platforms,” said David Orman, Verasity Co-founder.

Mary Keane-Dawson

TRUTH’s blockchain technology ensures advertising can be traded and delivered with accountability. “Clearly Verasity’s Proof-of-View blockchain technology has a total affinity with our mantra here at TRUTH; to provide advertisers with fraudulent free media investment. By working with Verasity, we can provide our clients access to an accountable and 100% transparent media platform,” said Mary Keane Dawson, TRUTH’s Founder and CEO.

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Why does this matter to your readers?

By 2021, 82% of all consumer internet traffic will be from video content. A market with an annual value of c.$312B. Streaming media is set for the largest increase in video ad-spend over the next five years.
Juniper Research estimates that advertisers will lose $19 billion in 2018 due to ad-fraud. Fraudsters are also ramping up their efforts. According to Pixalate, 20% of programmatically sold OTT ads in October 2017 were measured as suspect.
The utilization of transparent and immutable blockchain technology directly eradicates bot traffic and therefore ad-fraud.
Multinational companies such as Procter and Gamble, Unilever and the Royal Bank of Scotland are bringing marketing in-house as they are becoming more distrustful of external media buying.

Verasity is a suite of blockchain enhanced video platform technologies designed to supercharge the online video ecosystem by enabling a direct and transparent relationship between viewers, content creators and advertisers.