Verasity, a disruptive next-generation video platform has announced its participation in OnXCHNG, the XCHNG partner program. Created by Kochava Labs SEZC (“Kochava”), a research and development subsidiary of Kochava Inc., XCHNG is a revolutionary blockchain technology that centers around insertion orders (IOs, otherwise known as advertising contracts) and a verifiable ledger for the buying and selling of digital ads.

Recommended Read: Vigo Video Launches Updated Application

Verasity’s blockchain-enhanced Proof-of-View (PoV)™ technology is the perfect complement to companies on the XCHNG platform because of its ability to dramatically reduce ad fraud. It ensures that advertisers who book campaigns across Verasity’s ecosystem via XCHNG will receive transparent audience metrics and a dramatic reduction in ad fraud.

Traditional programmatic ad tech ecosystems are battling against trust issues and ad spend waste. XCHNG and Verasity are developing technologies for different ends of the media ecosystem, both of which will deliver on new decentralized frameworks with immutable and transparent data with the goal of ensuring ad dollar spend efficiency.

Recommended Read: The Role of AI in FIFA World Cup 2018

“We are excited to have Verasity on board and part of our OnXCHNG partner program. During our meetings at Consensus 2018, it was quite evident that Verasity and its Proof-of-View technologies provide marketers in the digital advertising ecosystem with a completely unique service,” said Charles Manning, CEO of Kochava.

Charles added, “XCHNG is quickly onboarding a broad range of partners to accelerate the growth of our marketplace and to address the most urgent problems of the industry. Ad fraud is one of the most pervasive problems in digital advertising and with Verasity’s Proof of View technologies, participants on the XCHNG platform will have greater visibility and control.”

“Since the idea behind Verasity was conceived, we have sought to partner with companies who have the same vision and mission—to stop the fraud, kick out the bots and create a better, more transparent system for all,” said Chris Gale, Co-founder of Verasity.

Also Read: Cannes Lions Witnesses World’s First Augmented Reality Video Ad Format