Viant Technology Inc., a leading people-based advertising software company, announced the appointment of Karen Castillo-Paff to the newly created role of Vice President of Communications. Castillo-Paff will oversee Viant’s corporate communications strategy and execution, media relations, executive visibility, industry analyst relations, as well as support financial communications.
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“We’re excited to welcome Karen, a stellar communication professional with an expert blend of real-world journalism experience and a proven ability to lead integrated communication campaigns for a broad spectrum of Fortune 500 companies,” said Jon Schulz, Chief Marketing Officer, Viant. “From reporting about high-profile newsmakers to representing power players in business, she is uniquely positioned to distinguish Viant’s corporate communications.”
Castillo-Paff is a bilingual communications leader with more than 15 years of transformational oversight in media relations, financial communications, corporate social responsibility, public affairs, and crisis management. She accrued top-tier journalism experience working at The CBS Evening News, 60 Minutes, and numerous large-market TV stations, where her work has earned Associated Press awards, Society of Professional Journalists awards, and an Emmy Award.
“I’m honored to join Viant, a newly public company with many compelling stories about how it’s reshaping the digital advertising software space,” said Karen Castillo-Paff, Vice President, Communications, Viant.
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