Global Sales Enablement Momentum Spurs Triple-Digit Growth for Seismic

Seismic, the recognized leader in sales and marketing enablement, announced 109 percent year over year organic growth in the recurring revenue base to end the third quarter. Consistent customer satisfaction continues to be a major factor in the company’s success: Seismic posted year over year 97 percent gross retention to end the quarter.

“The top trend we’ve seen thus far this year is large enterprises redefining the scope and potential of their sales enablement strategies,” said Doug Winter, Seismic CEO. “They have either experienced a positive bottom line impact on a smaller scale and are now rolling their sales enablement programs out to global teams, or they have seen the benefits other enterprises in their industry have experienced and are now playing catchup. Ultimately, it is an incredibly exciting time to be the leader in what is now undoubtedly a cornerstone practice in sales and marketing.”

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Seismic’s sustained growth came in a quarter which saw the company receive an array of recognition for its market leadership. Examples include:

  • Seismic was named a Leader by Forrester Research in The Forrester Wave: Sales Enablement Automation Platforms, Q3 2018. The report states that Seismic is an ideal fit for enterprises that seek a “best-in-class solution” and receives the top score in both the Current Offering and Strategy categories, and was among the vendors with the highest score in Market Presence category.
  • Seismic was named a 2018 MSUS Partner Award Winner by Microsoft in the Business Apps – Power BI category for the company’s LiveInsights analytics suite, which help marketers and content creators see what content and messaging is truly helping sales people have more productive conversations with buyers.
  • Seismic and customer Guggenheim Investments won a Gramercy Financial Content Marketing Award for Best Single Country B2B Content Marketing Strategy. Guggenheim Investments was able to use Seismic’s LiveDocs® technology to increase content creation speed by 16x.
  • For the fourth year in a row, Seismic was named a Best Place to Work by the San Diego Business Journal, this year landing as the number three Best Place to Work in the Large Business category.

Also Read: GetResponse Bolsters Digital Marketing Platform for SMBs, Enterprises

Product innovations focused on making sellers smarter

In August, Seismic launched Seismic HomePage, a situationally aware homepage for users that spotlights relevant information for each individual seller and recommends next steps based on what is likely to help them engage their unique set of buyers.

HomePage was part of a series of product innovations designed to leverage the platform’s intelligence to help sellers be the best they can be in advance of any buyer interaction. First, Seismic introduced significant enhancements to the platform’s search capabilities. Bolstered by machine learning algorithms courtesy of firms such as Microsoft and Google, Seismic now offers personalized search results based on who the user is, what their role is, and where else they spend time within the Seismic platform. Second, Seismic announced the acquisition of Zensight, an artificial intelligence platform designed to help sellers find qualified prospects, recommend the right messaging, and uncover insight into sales performance.

“The next phase of sales enablement technology innovation is the ability to derive truly beneficial and valuable insights from the data being accrued in buyer interactions,” said Winter. “As the market leader with product and customer success teams roughly three times the size of our next largest competitor, I am looking forward to seeing how our investments on these fronts will directly result in more informed marketers and more productive sellers.”

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