Mediafly Highlighted as a Strong Performer in Sales Enablement Automation by Independent Research Firm

By MTS Staff Writer On Sep 28, 2018

Sales Enablement Platform Receives Highest Score Possible in Three Criteria, Including Formats, Interactive Tools and Workflow

Mediafly, a mobile sales enablement solution that enhances how brands engage prospective buyers, announced its rating as a strong performer in Forrester Research’s The Forrester Wave: Sales Enablement Automation Platform, Q3 2018 report.

The report evaluates sales enablement vendors against current offering, strategy and market presence criteria to identify leaders in the space. Mediafly received the highest score possible in three of these criteria, including formats, interactive tools and workflow.

Also Read: Interview with Carson Conant, Founder and CEO, Mediafly

“Being included in such a highly acclaimed report like The Forrester Wave is an honor and we believe a true testament to our team’s dedication to developing the Evolved Selling platform, which elevates B2B sellers to meet their highest potential,” said Mediafly CEO Carson Conant. “For us, our scores in interactive tools, format and workflow link back to our efforts in helping companies such as Charles Schwab, MillerCoors and PepsiCo, deliver a value-based solution selling approach. We will continue to enhance our tools to provide the best experience for both our customers, their sellers and their buyers.”

Also Read: Dreamforce Interview with Heidi Bullock, Chief Marketing Officer, Engagio

According to the report, “Mediafly has an impressive roster of clients in CPG, food and beverage and manufacturing sectors and has built a number of industry-specific product extensions to support those clients. Mediafly’s dynamic presentation assembly, as well as the platform’s ability to leverage third-party sales data and integrate it into real-time sales discussions, is a big differentiator.”

The Forrester report states, “The sales enablement automation platform market is growing because more B2B marketing and sales professionals want their sellers to have an efficient and effective way to access and deliver content, to have visibility into seller and buyer consumption data, and to increase alignment between marketing and sales. These market-facing pros are increasingly placing their trust in sales enablement automation platform providers to act as strategic partners, advising them on how to fully enable their sellers for the 21st century.”