spot_imgspot_img

Recently Published

spot_img

Related Posts

8×8 Brings Agentic AI Natively to the 8×8 Platform for CX

8x8, Inc. Logo

8×8 AI Studio, now in early availability, lets any team build and deploy next-gen AI agents on the 8×8 Platform for CX through natural language conversation

8×8, Inc. , a leading global business communications platform provider, introduces 8×8 AI Studio, a native AI development environment that lets any team build, test, and deploy AI agents directly on the 8×8 Platform for CX using natural language instructions. 8×8 AI Studio is now in early availability for 8×8 customers.

Most organizations trying to deploy AI run into the same set of obstacles: specialist developer requirements, expensive professional services, long implementation projects, and tools that sit outside the platforms they already operate. The result is a persistent gap between AI ambition and AI execution. 8×8 AI Studio is built to close it.

Nearly three in four CX leaders prefer to build their own AI agents rather than buy off-the-shelf solutions, according to the Metrigy Customer Experience Optimization 2025-26 report, citing trust and domain expertise as the primary reasons. 8×8 AI Studio is designed for exactly that preference. Because it is native to the 8×8 platform, customers build on infrastructure they already trust, with voice channels, digital routing, interaction data, and telephony pre-integrated from day one. No new vendor. No new contract. No additional infrastructure layer to stand up or configure before the first agent goes live.

“Many companies — especially mid-sized ones — have held back deploying AI agents because of the cost of specialized developers and months of integration work. 8×8 built AI Studio natively on infrastructure its customers already operate so no intricate integration is required,” said Sheila McGee-Smith, President & Principal Analyst at McGee-Smith Analytics. “A business user can describe what they want an agent to do in natural language, and the native Builder creates it, including the ability to take real action such as scheduling appointments or filing tickets. This combination of accessibility for non-technical teams and the flexibility to expand into agentic workflows on a single platform is what will allow companies to transform AI from a concept to repeatable outcomes.”

Marketing Technology News: MarTech Interview With Fredrik Skantze, CEO and Co-founder of Funnel

AI that ships with the infrastructure

Unlike legacy conversational AI solutions, 8×8 AI Studio comes with a Builder that lets any user describe what they need in plain language and get from concept to a live AI agent across voice and digital channels in minutes rather than months, without professional services or specialist developers.

Dozens of customers across more than 15 verticals are already running hundreds of agents in early availability, putting agents into production across inbound routing, outbound follow-up, sales qualification, scheduling, internal helpdesk triage, and individual employee productivity workflows.

Marketing Technology News: The Death of Third-Party Cookies Was Just the Start. Are You Ready for Consent Orchestration?

“8×8 AI Studio is not an AI layer sitting on top of a communications platform, it’s AI embedded in the infrastructure itself,” said Hunter Middleton, Chief Product Officer at 8×8, Inc. “The LLM has direct access to real-time voice data, network telemetry, and the full interaction context that external tools typically cannot access. That direct access also eliminates the transcription intermediaries responsible for the latency and drop-offs that destroy the natural conversation experience on older architectures. That is what separates AI that demos well from AI that holds up at production scale.”

What teams are building

Organizations in early availability are deploying 8×8 AI Studio agents across a range of operational use cases:

  • Always-on inbound coverage. AI agents handle intake, identity verification, call routing, and multi-location reception around the clock – with business-hours awareness built in.
  • Proactive outbound engagement. Outbound agents confirm appointments, follow up on open service requests, and collect structured data from customers without adding headcount.
  • Sales qualification and CRM handoff. AI agents capture inbound leads, run qualification workflows, and hand off to CRM with live Salesforce integration, enabling sales teams to pick up conversations that are already qualified.
  • Internal support resolution. Helpdesk agents triage employee requests, create tickets in connected systems, and resolve common issues before they reach a support team.
  • Employee productivity. Any 8×8 user can configure a personal AI agent through the AI Studio Builder to handle calls, screen requests, and manage after-hours interactions, without IT involvement.

Write in to psen@itechseries.com to learn more about our exclusive editorial packages and programs.

Business Wirehttps://www.businesswire.com/
For more than 50 years, Business Wire has been the global leader in press release distribution and regulatory disclosure.

Popular Articles