Agillic, a leading Nordic omnichannel marketing software company, signs a contract with Danish telecom and broadband network supplier Dansk Kabel TV. With Agillic’s capability to integrate into a complex system landscape, the company can now leverage data from disparate sources and move from one-size-fits-all to data-driven and personalized communication across channels.

Broadband network and telecom provider Dansk Kabel TV is a multifaceted company targeting B2B and B2C companies as well as housing and antenna associations and their committees. Among other things, the portfolio encompasses consultancy, TV packages, and broadband network solutions.

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Says Maja Aagaard, Head of Marketing and Communication, Dansk Kabel TV: “Dansk Kabel TV is in the process of transforming its marketing communication. Recently, we launched a new website and a new CRM system – and with Agillic, we have a flexible platform, that can integrate into our present architecture as well as our future ecosystem.” She continues:

“Agillic’s capability to integrate was an important aspect for us. Our business is complex and has a vast system landscape with a fair amount of legacy systems. We will be using Agillic to tie it all together to deliver competitive customer experiences.”

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According to a recent report, integration capability is a primary criterion for companies looking to add new software, a trend that Agillic welcomes. Integrations with software such as Microsoft CRM, BI, and eCommerce systems ensure that data is synchronized between the systems and those other systems can trigger an activity in the Agillic platform. So, while integrations are a technical matter, the value of integrations is directly linked to the ability to use data to drive business results.

Says Emre Gürsoy, CEO of Agillic: “Our clients are looking for a platform that integrates easily into their martech stack and the organization’s ecosystem. We are pleased that Dansk Kabel TV has chosen us based on such an important criterion. They are on an ambitious journey, and we look forward to supporting them in their marketing strategy to attract and retain customers beyond the point-of-sale through relevant and personalized customer experiences.”