Adds Communication via Social Media Channels to its UCaaS Product Portfolio for the SMB Market

Digerati Technologies, Inc, a provider of cloud services specializing in UCaaS (Unified Communications as a Service) solutions for the small to medium-sized business (“SMB”) market, today announced that it has launched a contact center solution that allows its business users to engage and communicate with their customers via Web Chat and through social media networks including Facebook, Twitter, and WhatsApp, all from a single cloud-based interface.

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With today’s consumers engaging across multiple channels and multiple devices, it has become increasingly important for businesses to communicate with its customers via social media channels. As a UCaaS provider, Digerati’s management team believes an integrated seamless solution delivered across multiple devices and touchpoints that includes social networks and that complements traditional voice and video media will significantly increase its value proposition for business users.

Engagement across multiple channels that are interconnected and seamless is known as the omnichannel and businesses that adopt omnichannel solutions are known to achieve greater year-over-year customer retention rates compared to businesses that do not. Omnichannel is centered around the customer and ensuring that customers can easily and seamlessly navigate between each company touchpoint to make a purchase or to achieve a desired result from a customer service inquiry.

Felipe Lahrssen, Executive VP of Sales and Operations for Digerati, stated, “Whether it’s for 2 or 200 users, we believe every business should adopt a communication solution for engaging and communicating with customers via web chat and social networks. Our solution scales up or down at an affordable price point per user that should fit the budget for businesses of any size. Our professional and full-featured omnichannel communication solution is now accessible to all businesses and no longer a luxury that only large contact centers can afford.”

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