Gladius Communications, a leader in strategic and transformation communications, announced that it has acquired Kylee Social, a boutique digital and social media agency, to deepen its data-driven creative and digital engagement capabilities.

Kylee Social founder and CEO Paige Knapp will join Gladius to lead the firm’s new digital and social media practice area as Vice President. This strategic move enables Gladius to deliver fully integrated, end-to-end communications programs—combining high-level business strategy and counsel with sustained, measurable digital activation and community management.

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The addition of Kylee Social strengthens Gladius’ ability to deliver fully integrated communications programs that pair high-level strategy and counsel with planning and execution of sustained digital activation and community management. Clients of both firms will benefit from the combined capabilities in change communications, transformation, public relations, thought leadership, employee engagement, digital content, social media management, analytics, and paid social advisory services.

“Combining forces with Gladius gives our team the scale and strategic breadth to amplify the impact we’ve built for clients since our inception in 2020,” said Paige Knapp, founder and CEO of Kylee Social. “By integrating a data-driven approach and social-first expertise with Gladius’ strategic depth, we can help clients create greater business impact, stay ahead of trends, and tell richer stories than ever before.”

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B.J. Talley, Founder & President of Gladius Communications, added: “We built Gladius to be a partner that enables real transformation and unlocks growth potential. Paige and the team at Kylee Social are absolute experts in the digital and social media space and bring with them an impressive group of clients. Together, we are better positioned to help clients accelerate growth, build stronger audience communities, and measure clear, meaningful business outcomes.”

This marks the second strategic acquisition for Gladius since October 2024, demonstrating the firm’s commitment to building a modern, comprehensive communications solution. The firm previously acquired Marcoux Strategies to augment its corporate communications solutions offering for the defense technology sector.