OSG JourneyConnect Acquire™ and the JourneyConnect Digital Adoption Practice Expand the Customer Communications Portfolio

OSG, a leader in Customer Communications Management (CCM) solutions, announced two major innovations unveiled at its Q4 Client Elevate event:

• OSG JourneyConnect Acquire™: a next-generation performance-based direct mail solution designed to deliver highly personalized, data-driven print and digital customer acquisition campaigns.
• The JourneyConnect Digital Adoption Practice: a newly established three-tiered service framework built to help organizations accelerate their shift to paperless and maximize digital engagement.

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“Today’s announcement reinforces our commitment to helping clients meet customers wherever they are, whether through performance-based direct marketing campaigns to acquire new business or by expanding digital options for critical communications,” said Dean Cherry, Chief Executive Officer at OSG. “OSG JourneyConnect Acquire™ modernizes acquisition strategies with precision targeting, while our Digital Adoption Practice provides a structured path for organizations to achieve and sustain higher levels of paperless adoption.”

The JourneyConnect Digital Adoption Practice offers clients three progressive tiers:

• Insight — a lite assessment with benchmarking and high-level recommendations
• Blueprint — predefined adoption journeys and automated one-click consent capabilities
• Transformation — a comprehensive consulting program with tailored strategies, benchmarks, and ongoing reporting

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These additions expand OSG’s JourneyConnect Customer Communications suite capabilities, enabling organizations to integrate print, digital, and strategic services into a cohesive engagement ecosystem, improving the overall customer experience

“Digital adoption continues to be a critical priority across midmarket companies and large enterprises, but success requires more than technology; it demands strategy, structure, and communication excellence,” added Gary Gregg, Chief Product Officer. “With our new practice dedicated to this, OSG empowers organizations to accelerate digital transformation while maintaining strong customer experiences across every channel.”