Will Focus on ASO and SEO to Increase Usage and Revenue

Paltalk, Inc. (“Paltalk,” the “Company,” “we,” “our” or “us”), a leading communications software innovator that powers multimedia social applications, is pleased to announce it has selected yellowHEAD, an AI-powered performance marketing company that boosts growth with unified paid and organic strategies, for its Camfrog application.

yellowHEAD specializes in user acquisition, app store optimization (“ASO”), search engine optimization (“SEO”), creative production and analytics technology. ASO services are designed to utilize awareness, analysis and constant effort to make every aspect of an app’s presence in the app stores the best it can be, including:

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• Greater app reach
• Improved app visibility
• Increased high-quality organic app installs
• Maximized conversion for all traffic
• Reduced CPI

yellowHEAD’s SEO services are tailor-made to help build brands for the future. Its solutions are designed to result in:

• Higher search rankings
• Enhanced brand visibility
• Increased high-quality organic traffic
• Boosted page conversions
• Greater online revenue
• Improved user experience

Gal Bar, Co-Founder and Chief Executive Officer of yellowHEAD, stated, “Camfrog’s video chat and instant messaging app allows people to meet others worldwide in video chat and find partners in chat rooms. Its capability to enable users to host and moderate their own video chat rooms based on user interests is engaging. Our goal is to raise the visibility and awareness of Camfrog and convert that increased exposure to users and paid subscribers. We have had a lot of success with our ASO and SEO services across a wide variety of applications and brands and believe our team and processes will benefit Camfrog and Paltalk.”

Jason Katz, Chairman and Chief Executive Officer of Paltalk, commented, “This represents an opportunity for us to utilize some of our recently raised money to organically grow the usage and revenue of Camfrog. yellowHEAD’s ASO and SEO solutions have been instrumental in helping many brands increase their traffic, conversion and users. One of the goals from our capital raise in the fourth quarter, is to carefully ramp our marketing spend and have a meaningful contribution to users and revenue. We look forward to working with yellowHEAD and its leading performance marketing solutions.”

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