The program’s first agency partner, RealTech Webmasters, is an independent web agency specializing in vacation rentals

SendSquared, a data and marketing communications platform for the hospitality industry, announced the launch of its SendSquared Expert Program to help marketing agencies better serve their clients using SendSquared. RealTech Webmasters, a web agency specializing in the vacation rental industry, was announced as the first agency partner.

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“Our partner program is designed to benefit both property managers and marketing agencies in the hospitality industry,” said Nicolas Wegner, CEO and Founder of SendSquared. “Partners receive one-on-one training, ongoing access to our customer support team, and rewards for helping their clients succeed with SendSquared.”

The new program enables hospitality marketing agencies to become SendSquared-certified experts and join a roster of preferred partners. Property managers and vacation rental management companies (VRMCs) can leverage these experts to implement marketing communications plans that deliver results. Additional agencies, including those focused on resorts, will be announced in the coming weeks.

RealTech, the first partner to be announced, is a web agency specializing in custom, responsive websites for vacation rental managers and owners that can be integrated with property management system (PMS) software, interactive resort maps and more. SendSquared is a guest insights and engagement platform that enables resorts and vacation rental management companies (VRMCs) to market smarter and drive more bookings.

“Vacation property owners and managers need help creating and implementing marketing programs that provide real value to their travel consumers,” said Ray Miller, president of RealTech. “As a SendSquared expert partner we can help our clients stand out from their competitors and deliver measurable results for their business.

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The partnership positions RealTech as the agency expert of choice for SendSquared’s Barefoot Technologies clients. Barefoot’s vacation rental management (VRM) software is integrated with SendSquared’s guest insights and communications technology to provide VRMCs with tools that take guest communications to the next level.