The new cloud-native digital archiving solution helps businesses centralize customer interactions, streamline compliance, and boost operational efficiency
Smart Communications, the leading provider for cloud-based enterprise customer communications, announced the availability of SmartHUB, a new cloud-native digital archiving solution designed to help businesses manage high-volume communications at scale, provide easy access to critical archived data, and ensure compliance with evolving industry regulations, regardless of sector or region. SmartHUB is built on the proven technology acquired through Smart Communications’ April 2025 acquisition of Joisto, a leading digital archiving provider, and is now fully integrated into the Conversation Cloud™ platform.
As businesses face growing data volumes, disconnected systems, and increasingly complex regulations, SmartHUB tackles these inefficiencies head-on. It enables seamless integration across systems and reduces IT burden and operational complexity, all while maintaining a strong focus on data security and compliance. With SmartHUB, businesses can trust that their data is securely managed and compliant with evolving regulations, ensuring both operational efficiency and peace of mind.
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“By harnessing the power of cloud-native technology, we’re enabling our customers to stay ahead of an increasingly complex and fast-moving regulatory environment, while significantly reducing operational risk, simplifying system complexity, and strengthening data security,” said Leigh Segall, CEO at Smart Communications. “Just as we’ve redefined how enterprises manage customer communications and forms with modern, scalable solutions, we’re now doing the same for archiving—giving organizations a trusted path to move away from legacy systems. SmartHUB will fundamentally transform how organizations store, access, and protect their most critical communications and customer data assets, unlocking new value that was previously out of reach.”
Designed on AWS and purpose-built for regulatory environments, SmartHUB also helps organizations proactively manage their legal obligations by offering immutable, audit-ready storage, comprehensive audit trails, and retention rule configurations across multiple jurisdictions with technology that meets requirements for GDPR, ISO 14641, and WCAG 2.1 Level AA. The platform simplifies the complexity of compliance across geographies, allowing enterprises to automate retention policies, track document lineage, and rapidly respond to audits or litigation.
“SmartHUB expands the Smart Communications value proposition significantly, offering a more complete end-to-end platform for managing the entire customer conversation, from creation and delivery to long-term, compliant storage and retrieval. It differentiates Smart Communications in a competitive market by directly addressing a critical pain point for its core customer base,” said Jim Lundy, Founder and CEO at Aragon Research.
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SmartHUB uses flexible APIs and enterprise-level configuration management to integrate across other ERP, CRM, and HR systems, embedding compliance directly into core business workflows. This enables it to connect teams across customer service, IT, sales, claims handlers and more, reducing common friction points and latency when dealing with a customer service case, on-demand portal requests from end customers, or even to support compliance or litigation requests.
“SmartHUB was designed to meet the demands of today’s communications landscape—where speed, security, and compliance are non-negotiable. With ingestion speeds of up to one million documents per hour and a cloud-native architecture, it eliminates the need for hardware while ensuring scalable, always-on access to critical data,” said Simon Tindal, CTO at Smart Communications. “As AI transforms how archived communications are used—whether for real-time decisioning, self-service, or context-rich customer interactions—SmartHUB ensures that high-volume data is not just stored, but instantly retrievable and audit-ready.”
SmartHUB has proven success across financial services, insurance, telco, and utilities, making it an ideal fit for any organization with high customer communications volumes, complex compliance needs, or large customer service operations. As part of the Conversation Cloud, it simplifies archiving at scale and unlocks seamless integration with SmartCOMM™ and SmartIQ™, offering teams a single, secure place to create, manage, and access all critical customer interactions.
