B2B technology marketing leader to expand customer acquisition efforts through go-to-market optimization and tighter alignment with sales and product.

ValidSoft, a leading global provider of voice identity assurance solutions, is pleased to announce the promotion of Deepa Caveney as Chief Marketing Officer (CMO), effective immediately.

Deepa has been with ValidSoft since December 2021, most recently serving as Head of Marketing. Prior to joining ValidSoft, she served in marketing leadership positions at several technology companies in San Francisco Bay Area, including WebEx, McAfee, Cisco, HP, and MobileIron.

Deepa will accelerate the company’s growing marketing momentum and include the development and execution of strategic marketing initiatives while partnering closely with the sales and product teams to drive revenue.

“Under Deepa’s leadership, marketing has become one of the leading drivers of ValidSoft’s impressive growth. She has continued to take on increasing responsibilities and has proven herself as a rising star in marketing. Her experience and skillset will be invaluable as we prepare for another year of success and innovation in the voice biometrics space. I am thrilled to have Deepa as a key member of our executive team in her new capacity as CMO,” said Pat Carroll, CEO of ValidSoft.

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Since joining ValidSoft, Deepa has spearheaded ValidSoft’s brand makeover, product launches, growth marketing initiatives, and go-to-market strategies, and under her stewardship, the company secured awards in biometric authentication software. More recently, she has been instrumental in launching an innovative new product, “See-Say Trusted Identity Assurance,” and developing the overall marketing vision, strategy, and direction of ValidSoft, a focus she will maintain as CMO.

“I couldn’t be more honored and excited to be promoted to ValidSoft’s Chief Marketing Officer. This past year with the company has been nothing short of incredible, and I have enjoyed helping ValidSoft become a recognized and fast-growing biometric authentication software company for enterprises, and financial and healthcare clients. I’m looking forward to working with the team to take ValidSoft to its next level of success,” said Deepa.

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