AspireIQ Named a “Leader” & “Boasts Best All-Around Current Offering” Among Influencer Marketing Solutions by Independent Research Firm
AspireIQ, the pioneer in community intelligence marketing, announced that it has been recognized as a Leader by Forrester Research in its report, The Forrester New Wave™: Influencer Marketing Solutions, Q2 2020.
AspireIQ partners with brands to build, manage, and grow communities that allow them to engage their biggest enthusiasts, create a sense of belonging, and drive advocacy at scale. The report evaluated 12 vendors against 10 criteria, including data science capabilities, product vision, product roadmap, and market approach. AspireIQ received a differentiated rating, the highest score possible in the data management; workflow/com/auto; payments, terms, and content rights; measurement and reporting; data science capabilities; product vision; and market approach.
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The Forrester report states “AspireIQ boasts the best all-around current offering” and “delights reference customers with streamlined campaign management processes and how the platform surfaces pricing history with influencers to support negotiation.” Additionally, Forrester noted AspireIQ’s “ability to ship and track product samples and a robust influencer CRM to its strong workflow functionality” and that “marketers will also love its machine-learning-driven pricing guidance.” Forrester also recognized that AspireIQ “will shine in most enterprise scenarios. AspireIQ supports managed services for large brands and is the influencer software platform of many others. Its breadth of experience substantiates a vision of taking a key role in the martech stack.”
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“We’re thrilled to be named a leader in Forrester’s Influencer Marketing Wave,” said Eric Lam, president and co-founder at AspireIQ. “We’ve spent the last 6 years working side-by-side with the most sophisticated enterprise brands and direct-to-consumer businesses to engage the people who matter most to them, including influencers, content creators, customers, experts and beyond.”
AspireIQ’s solutions combine industry-leading expertise and advanced technology to help brands build a strategic community around the people they consider to be most influential to their business, unify data in one place, and nurture long-lasting relationships. As a result, brands can create a greater sense of belonging for the people within those communities and build advocacy at scale.
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