IZEA Acquires Advocate Marketing Platform Zuberance

By Globe Newswire On Dec 7, 2023

Acquisition Adds User-Generated Content and Performance-Based Creator Compensation to IZEA’s Suite of Software Solutions

IZEA Worldwide, Inc., the premier provider of influencer marketing technology, data, and services for the world’s leading brands and agencies, today announced it acquired Zuberance, a pioneering advocate marketing software platform. Zuberance provides marketers with the tools to build white-label communities of their customers and influencers while engaging these communities to serve as advocates for their brand, leading to low-cost content creation. Zuberance joins IZEA’s family of software platforms, which recently crossed 1 million registered users.

Advocate Marketing leverages the authentic voices of a brand’s most satisfied customers, transforming their organic enthusiasm into an influential social campaign. This approach, rooted in genuine customer experiences and satisfaction, perfectly complements influencer marketing by adding depth and authenticity. IZEA’s acquisition of Zuberance signals a strategic move toward harnessing the combined power of influencer presence and authentic customer advocacy within the integrated marketing ecosystem.

Core Features of the Zuberance Platform:

Customer Referrals: Generate sales and leads through both customers and influencers through a performance-based affiliate model. Participants are rewarded based on the sales they generate.
Customer Reviews: Boost product ratings on third-party sites with fully disclosed reviews.
Customer Stories: Get valuable testimonials, case studies, videos, and more.
Customer Answers: Get advocates to answer prospects’ questions, driving leads and sales.
Social Sharing: Turn your customers into influencers who actively promote your brand.
Analytics: Track and optimize campaign results in real time.

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“Advocate Marketing takes customer satisfaction and turns it into authentic, affordable UGC that generates sales,” said IZEA Founder and CEO Ted Murphy. “Brands can now combine the power of both influencers and customers to leverage the full potential of the Creator Economy through one company. We are excited to welcome the Zuberance team to IZEA and are pleased to incorporate their platform into IZEA’s dynamic suite of software products.”

Zuberance measures and rewards the direct sales impact of customers and influencers. The platform is directly integrated with Shopify, WooCommerce, and BigCommerce for retailers and has a dedicated Salesforce application for B2B advocacy programs. B2B customers can now create influential communities of advocates with a streamlined program that is fully measurable.

“We are thrilled to join forces with IZEA, the company that created the influencer marketing space,” said Rob Fuggetta, CEO and founder of Zuberance. “This strategic move allows us to leverage IZEA’s robust technology, services, and infrastructure to further empower brand marketers and advocates. Together, we are poised to redefine the landscape of the Creator Economy and deliver unparalleled value to brands worldwide.”

This announcement comes the same week IZEA announced its acquisition of Hoozu, an established influencer marketing company based in Australia.

“With the acquisition of Hoozu this week, we expanded our geographic footprint in APAC,” said IZEA President and Chief Operating Officer Ryan Schram. “With the acquisition of Zuberance, we’ve enhanced IZEA’s ecosystem by adding capabilities that not only benefit our direct customers but also the customers of our growing family of influencer marketing companies around the world.”

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