IZEA Worldwide, Inc., the premier provider of influencer marketing technology, data, and services for the world’s leading brands, announced the launch of BrandGraph® Pulse for Microsoft Teams. BrandGraph Pulse allows users to monitor the social media content mentioning any brand entity found in the platform. Powered by IZEA’s proprietary content classification engine and social content dataset, BrandGraph Pulse surfaces insights about brands and delivers daily or weekly activity digests directly to the user via a third-party messaging platforms.

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Microsoft Teams Integration

BrandGraph Pulse now provides Microsoft Teams integration. Microsoft Teams is used by over 75 million daily active users, with usage that has grown dramatically during the coronavirus pandemic. The Microsoft Teams integration allows BrandGraph users with Teams accounts to deliver brand updates into any Teams group or channel they designate. BrandGraph will automatically deliver regular updates based on the frequency settings determined by the user. The user can subscribe to an unlimited number of brands, allowing a marketer to monitor not only the brands they own, but their entire competitive landscape as that data is available within BrandGraph.

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“Many of our larger corporate customers rely on the Microsoft technology stack to run their business,” said Ted Murphy, Founder and CEO of IZEA. “BrandGraph Pulse now supports both Slack and Microsoft Teams, the leading platforms for corporate messaging. We can now push BrandGraph data into a personal or shared work channel, rather than requiring the user to login, search, and run reports. We programmatically surface notable influencers, changes in sentiment, share of voice, engagement rates and much more on autopilot.”

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