IZEA Announces Discovered Demographics

Machine Learning Driven Influencer Attribute Discovery Now Inside IZEAx

IZEA, Inc., operator of IZEAx, the premier online marketplace connecting brands and publishers with influential content creators, has announced the launch of Discovered Demographics. This new capability builds upon IZEA’s existing influencer discovery technology and expands IZEA’s machine learning-driven feature set. Discovered Demographics programmatically augments influencer profiles with key demographic data such as influencer location, gender, and spoken language from an influencer’s connected channels and customized permissions. It is used in combination with IZEA’s Discovered Tags technology that uses machine learning to uncover an influencer’s topics of interest.

IZEA Announces Discovered Demographics – Machine learning driven Influencer attribute discovery now inside IZEAx

IZEA’s platform ingests and analyzes millions of pieces of influencer-related data each month in order to create more complete influencer profiles and to enhance a marketer’s ability to locate a specific influencer based on certain data points. Data is processed using a variety of methods including natural language processing, probabilistic feature extraction, and geocoding to make confident assertions about select influencer demographics. This data is automatically appended to influencer profiles and becomes searchable by marketers.

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Christopher Staymates
Chris Staymates

“We anticipate that more complete profile data will lead to more efficient transactions between our marketers and influencers,” said Chris Staymates, Vice President of Engineering at IZEA.

Chris added, “Discovered Demographics should provide an enhanced picture of our opt-in influencer network. It will assist in surfacing individual influencers more frequently for marketers searching on a specific data attribute, such as influencers that live within a given proximity to a zip code.”

IZEA operates IZEAx, the premier online marketplace that connects marketers with content creators. IZEAx automates influencer marketing and custom content development, allowing brands and agencies to scale their marketing programs. IZEA influencers include everyday creators as well as celebrities and accredited journalists. Creators are compensated for producing unique content such as long and short form text, videos, photos, status updates, and illustrations for marketers or distributing such content on behalf of marketers through their personal websites, blogs, and social media channels. Marketers receive influential content and engaging, shareable stories that drive awareness.

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