Maritz Chief Behavioral Officer, Charlotte Blank, Keynoting
Chief Behavioral Officer of Maritz, Charlotte Blank, will keynote this event, sharing her research and expertise in social psychology and behavioral economics, and how an understanding of human behavior can lead to more holistic engagement. The event also features topical breakout sessions focused on the EU’s General Data Protection Regulation (GDPR), global expansion, on-site training and attendee networking.
“Delivering exceptional ad experiences is paramount in today’s digital marketing arena,” stated Rakuten Marketing President Stuart Simms. “In the current environment, performance-driven marketing requires innovation and a keen focus on the customer. Rakuten Marketing DealMaker is an ideal event where industry experts gain valuable insight and guidance to drive higher performing campaigns – all in an enjoyable and professional networking environment.”
As a recognized industry leader and technology provider, Rakuten Marketing is at the forefront of an industry undergoing radical technological, economic and regulatory changes. The company is an innovative thought-leader and technology provider of artificial intelligence (AI), including data science, machine learning and predictive modeling, as noted in the Forbes audit of top employers hiring AI talent. The company’s DealMaker event will feature top executives on hand to discuss pressing industry topics. Team leads will engage with brands to share thoughts and recommendations on award-winning campaign strategies, appropriate and profitable use of data in campaign delivery, regulatory engagement, and technology deployment.
Hundreds of companies in attendance took away new strategies, content, and ideas that help increase their network performance following last year’s event. Attending advertisers, which represented nearly 60 percent of U.S. network revenue, saw an increase in sales of more than 12 percent year-over-year. Attending publishers accounted for more than 76 percent of US network revenue.
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