IZEA Completes TapInfluence Platform Integration
IZEA Worldwide, Inc., operator of IZEAx, the premier online marketplace connecting brands and publishers with influential content creators, announced that it has completed the integration of the TapInfluence platform and migration of active customers and influencers to IZEAx. The legacy TapInfluence technology platform has now been retired, and new influencer signups completed on TapInfluence.com are now powered by IZEAx technology.
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“This is a meaningful milestone for our company,” commented Ted Murphy, Founder and CEO of IZEA. “Over the past year and a half, we have focused our engineering efforts on integrating the best of the TapInfluence technology into IZEAx, while at the same time making ongoing investments in the next generation of our platform. The result is a comprehensive software suite with best-of-breed capabilities from influencer discovery to measurement and everything in-between. We now have a single influencer marketing technology platform for our buyers and sellers, which will improve the customer experience as well as save IZEA significant operational expense.”
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“IZEA hit a new all-time record of marketing customers licensing IZEA’s software technology in Q4 of last year. As we sunset the TapInfluence platform, we have also seen an encouraging trend of previous TapInfluence customers re-engaging with our client development team this year. We have already recaptured a key SaaS relationship with a Fortune 500 customer, among others. With the transition complete and the release of our newly combined capabilities, we expect to re-sign more of Tap’s former customers throughout 2020. This customer recapture is not only a testament to our technology, but the service and expertise of Team IZEA. We are all eager to attack the remainder of this year on a unified influencer platform, and look forward to additional leaps in our technology in coming quarters.”
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