New Digital Ad Solution From Customer Acquisition Would Generate Hundreds Of Creatives Through A Pay-For-Performance Marketplace For User Acquisition On Facebook
Consumer Acquisition, a Facebook and Instagram Marketing Partner offering the world’s first end-to-end acquisition platform, has announced the public availability of its Creative Marketplace solution. Creative Marketplace would deliver creative designs at scale to Facebook advertisers. All Facebook advertisers will now be able to access Consumer Acquisition’s pay-for-performance marketplace for engaging designers and video editors to source ad creatives for campaigns.
Brian Bowman, CEO of Consumer Acquisition, said: “We’ve produced over 250,000 Facebook ads and spent over $200 million in Facebook advertising using AI-powered automation, and we know what works in the ad creative market. Our top-performing advertisers know that maintaining profitable performance with Facebook ads requires a constant refresh of videos and images, so we’re pleased to now offer a scalable solution to all Facebook advertisers with our Creative Marketplace. With a short creative brief, advertisers receive new videos and images from our global network of designers and editors; they choose which creatives to run, upload to Facebook, and pay-for-performance.”
Creative Marketplace Helps to Manage Facebook Advertising Effortlessly
High-performing digital advertising campaigns on Facebook require a considerable investment in creative development, and choosing the right visuals offer advertisers the best chance at achieving campaign performance goals. Yet, according to Consumer Acquisition’s internal analysis, about 95 percent of ad creatives are ineffective at converting installs and leads, to meet the advertiser’s financial objectives. Advertisers must test a constant rotation of hundreds of ad creatives to drive optimal campaign performance.
Chris Akhavan, Chief Revenue Officer, Glu Mobile, said, “We’ve worked with many Facebook Marketing Partners and Consumer Acquisition has consistently produced the highest performance with strong creative. We are looking forward to seeing their Creative Marketplace in action.”
Creative Marketplace Overview
- Creative innovation at scale with access to a global network of designers and editorsWrite a creative brief or collaborate with our free concierge service for brief writing and designer managementReview creatives from our world-wide network of creative talent and chose which creatives to launchAutomatic identification of poor ad performance with recommended new ad launchesFree advanced reporting enhances the capabilities of Facebook’s Ad Manager and Power Editor with rolled-up data across creatives and drill-down ability to uncover meaningful insights
Till now, Customer Acquisition has acquired over 75 million app installs and leads for Glu Mobile, Checkout51, Sunbasket, EBATES, PlayStudios, Brainwell and many others.