Hootsuite and Workplace by Facebook Partner to Empower Employee Advocacy

Amplify and Workplace Integration Enables Employees to Quickly and Easily Share on Social to Advance Their Organization’s Social Programs

Hootsuite, the world’s most widely used social media management platform, announced a strategic partnership with Workplace by Facebook to make it quicker and easier for employees to share brand and thought leadership content on social. The expanded partnership brings to life the integration of Hootsuite’s employee advocacy platform, Amplify, with Workplace by Facebook, empowering an organization’s employees to share content quickly and easily with their connections across Facebook, LinkedIn, Twitter, and other networks.

“Employees are often the biggest advocates of their company, its products, and services,” said Ryan Holmes, Founder and CEO of Hootsuite. “This strategic partnership between Workplace by Facebook and Hootsuite to integrate Workplace and Amplify makes it easier for employees to find and share approved content in support of their brand, helping extend the impact of their organization’s social marketing, selling, and support programs to succeed with social.”

Also Read: Hootsuite Report: Social Media Impact is Top-Of-Mind for Businesses in Asia Pacific

“We’re excited to be working with Hootsuite on this integration, which will provide a complete solution for employee advocacy and engagement,” said Frerk-Malte Feller, Director of Workplace Ecosystem Partnerships, Facebook. “Through this partnership, organizations will have the power to amplify important news and information easily and efficiently.”

Connecting to Workplace is immediately available for Amplify customers within the Hootsuite platform.

Also Read: Hootsuite Report Finds Opportunities and Barriers to Investing in Social Media

Earlier this year, in March, Hootsuite was recognized as an Adobe Exchange Partner 2017 for its excellence in social media management solutions. The new Hootsuite and Adobe Integrations were also unveiled at the Adobe Summit 2018. The recognition was based on the integrated solutions provided by Hootsuite which help brands to realize the true potential of social throughout their omnichannel campaigns and measure the extent of the impact social interactions had across the customer journey.

Recommended Read: Hootsuite Adds Adobe Content to Empower Social Media Marketers