MapForward Digital Positioned as ‘Facebook-First’ Marketing Firm
MapForward Digital, an Ohio-based Facebook-first marketing agency, announced its official launch recently, after more than a year of successful beta customer engagements. The firm is exclusively dedicated to helping businesses and brands grow by leveraging Facebook’s expansive platform. Co-founded by corporate advertising and communications veterans, Eric Stasiowski and Larry Herbert, MapForward Digital is a full-service agency solely dedicated to – and trained on – bringing clients advanced targeting, relevant creative, budget spend optimization and analytics-based insight to their advertising campaigns on Facebook.
“Facebook – and its owned platforms of Instagram, Facebook Messenger and Facebook Marketplace – have tremendous scale and reach. But fully leveraging them requires advanced skills and dedicated resources,” explains Stasiowski. “Larry and I have worked for large, multi-national and Fortune 500 companies. We found that many of them simply don’t have the bandwidth or experience in-house to manage multiple Facebook campaigns in a dynamic state. Similarly, their agencies often haven’t invested in the time or training to provide expert Facebook counsel to clients. So, we believe there’s a gap and that’s where MapForward Digital and our Facebook-first model comes in.”
Diverse B2B & B2C Client Mix; Variety of Campaign Objectives Supported
Established in March 2017, MapForward Digital has worked with companies spanning a wide array of industries, including manufacturing, wholesale distribution, sports and entertainment, home improvement, professional services and non-profit sectors. Campaigns range from general brand awareness and customer engagement to lead generation and direct eCommerce sales.
“Today, only eight percent of businesses that have a Facebook page advertise with any regularity,” notes Herbert. “We believe the fundamental market dynamics are not only strong but woefully under-served today. We’re talking about a mindset shift here – Facebook has powerful tools that can impact customer touchpoints at every stage of the sales funnel and MapForward Digital is uniquely qualified to help clients be successful in this space.”
Recommended Read: How Can We Take Facebook Marketing to the Next Level?