Small Marketing Tech Company Offers $1M COVID-19 Relief Program for Other Small Businesses as Social Media Usage Soars
Program will help tens of thousands of small businesses survive the COVID-19 crisis and come out stronger on the other side
Social marketing software provider Tailwind announces the Tailwind Small Business Relief Program, a $1 million fund to help small businesses worldwide survive the COVID-19 economic crisis.
Surging engagement on social media platforms such as Instagram and Pinterest has created a unique opportunity for small businesses. The Tailwind Relief Program includes an educational component to help businesses use social media to stay top of mind for customers.
Marketing Technology News: Screen-Free Learning Platform, Yoto, Selects 5W Public Relations as Agency of Record
“As a small business that serves other small businesses, we understand the challenges our customers face as the pandemic and recession build,” says Daniel Maloney, CEO and Co-founder at Tailwind, which employs 56 people. “We’re not huge, but we wanted to help.”
“Whether your business is on hiatus, operating in a reduced capacity or just fighting through tighter times, building a stronger digital presence now will position most businesses to thrive after the recession. That’s especially true with social discovery platforms such as Pinterest, which are experiencing all-time high usage.”
Marketing Technology News: Coursera Taps Dr. Betty Vandenbosch as New Chief Content Officer
Recipients of grants from the relief program will receive:
- Up to three months of complimentary access to the Tailwind suite of marketing tools.
- Three “Pay it forward” grants to help others in their community.
- Free access to a new “Survive & Thrive” online course
The software grants give recipients tools that include: the ability to plan posts visually, time-saving scheduling tools, data-backed recommendations such as the ideal times to post and hashtag suggestions to grow reach, the ability to collaborate with marketers in similar businesses, easier re-sharing and post creation, performance insights and more.
“We hope that our $1 million of free software grants will help businesses and marketers attract and engage customers, creating many times that value for their teams and communities,” Maloney adds.
Marketing Technology News: Recapd Enables Captions for Zoom and Webex Meetings as People Work from Home