Sprout Social Acquires Social Analytics Leader Simply Measured

MTS Staff Writer

December 7, 2017

Purchase Unites Social Engagement, Listening and Analytics Providers to Offer Reliable, Scalable Social Solutions to More Than 21,000 Brands Globally

Sprout Social, a global provider of social media management, analytics and advocacy solutions has acquired industry-leading social analytics firm, Simply Measured.

Grounded in full-funnel analytics, Simply Measured gives social teams better intelligence to reach the right people, content marketers insight to create more relevant materials and digital agencies opportunities to win new business and foster client loyalty. As the social analytics market is expected to grow to $9.54 Billion by 2022, scaling operations, consolidating software spend and making social connections profitable has never been more important.

This acquisition expands the depth of Sprout’s current analytics offering and positions the company to lead the social analytics and listening markets.

“Sprout offers world-class social management, reporting and analytics across all segments and markets. Bringing Simply Measured into Sprout’s portfolio is a pivotal moment for us and our valued customers. We’ve long admired Simply Measured and their approach to technology and innovation, so are happy to welcome their passionate, talented team members and unique tools to Sprout,” said Justyn Howard, CEO and Cofounder of Sprout Social.

Iconic brand marketers, trusted global agencies and emerging businesses all grapple with a common challenge: How to effectively communicate on social media and measure the business impact and bottom line performance.

Contextualized within a cultural environment where people’s interests shift, attention spans wane and influence varies, smarter solutions to engage customers and analyze social communities are paramount. Built on user-friendly technology, Sprout and Simply Measured integrate across a number of social networks to offer actionable insights from social data. Both are Twitter Official Partners, with Sprout representing an elite set of companies who have been recognized by Twitter because of their exceptional products and proven success on the platform.

“Sprout Social’s acquisition of Simply Measured strengthens its position in the market by bringing together leading engagement and analytics solutions. The combined offering will fulfill many brands’ needs today: a data-centric approach to social media management, all through one end-to-end product,” says Zach Hofer-Shall, Director of Ecosystem at Twitter.

Founded in 2010, Simply Measured built a formidable operation and impressive client portfolio with a suite of solutions that expose and measure social media’s total impact, from conversations to conversions. As the integration unfolds, Sprout and Simply Measured customers will continue to have access to both solutions. In a market filled with poorly integrated, overpriced and often difficult to use solutions, intelligent product integrations and customer-focused enhancements are planned—with an end goal of total integration for a seamless Sprout experience.

The company’s global headquarters will remain in Chicago, with Simply Measured’s Seattle office serving as a west coast hub alongside Sprout’s San Francisco outpost.

MTS Staff Writer

MarTech Series (MTS) is a business publication dedicated to helping marketers get more from marketing technology through in-depth journalism, expert author blogs and research reports.