Tinuiti Taps Amar Braithwaite as SVP, Social Media
A Fast-Growing Independent Agency, Tinuti Adds Industry Innovator to Lead Social Media Practice and Scale Strategic Storytelling in Real-Time Across Social Channels
Tinuiti, North America’s largest independent performance and data-driven digital marketing agency, announced today that Amar Braithwaite has been named Senior Vice President, Social Media. In this role, Braithwaite will work with the agency’s growing creative division and data insights team to deliver strategic paid social solutions that advance lead generation, app downloads, sales, and customer loyalty.
The newly created role represents a key leadership function at the agency, as Tinuiti accelerates brand performance across the Triopoly of Google, Facebook, and Amazon. Braithwaite will elevate the social practice on Facebook and beyond, including emerging channels like Tik Tok, Snapchat and more.
Braithwaite’s addition to the leadership team follows a year of major growth for Tinuiti, including a rebranding announcement and a series of key executive hires to lead the client services, creative, and email and CRM teams. The new hire reinforces the agency’s commitment to investing in innovative subject matter experts with proven leadership skills. By adding Braithwaite to the team, Tinuiti is doubling down on advancing performance-born and scalable solutions that help clients generate increased social energy and achieve sustainable growth.
“Tinuiti is building tremendous momentum with top-performing brands on Google, Facebook, and Amazon,” said Craig Atkinson, CCO of Tinuiti.
Craig added, “As the latest Forrester Wave noted, our clients credit Tinuiti with some of the strongest eCommerce strategies in the industry, and I am thrilled that Amar is joining us at this moment of explosive growth and increasing recognition. His career has been defined by delivering strategic and breakthrough campaigns for clients like Apple, Google, and American Express. He’s the perfect fit for Tinuiti as we continue to build on our success in helping clients and internal teams alike to understand, evaluate, and bring to market industry-leading experiences.”
“As a true-independent agency, Tinuiti has the freedom, drive, and talent to disrupt the industry with creative and data-driven solutions on paid social platforms,” said Braithwaite. “I’m excited to join this team as we bring storytelling to strategy and pull the levers that drive consumers from clicks to conversions. My mantra for this team and our clients is #watchusgrow.”
With more than 15 years of experience in brand-building, Braithwaite’s inspiration stems from his fascination with the ever-changing worlds of tech and new media. Prior to joining Tinuiti, Braithwaite served as Vice President of Digital & Social Media Strategy US for Publicis Groupe. Braithwaite spent several years at the agency, where he quickly rose through the ranks as VP/Director, Social Content & Engagement Strategy and later as Senior Vice President, Digital & Social. Braithwaite also has client-side experience, working as Director of Marketing for Nutrabolt, and helped to launch FitJoy nutritional bars. His transformative thinking has affected notable brands including Nike, Unilever, Red Bull, Anheuser-Busch, P&G, Coca-Cola, Verizon, HBO, The J.M. Smucker Co., USAA, and MTN DEW x NBA.
The role is effective immediately, and Braithwaite will report to Tinuiti Chief Client Officer, Craig Atkinson.
Tinuiti is the new name for Elite SEM and its recently acquired agencies CPC Strategy, Email Aptitude and OrionCKB. Tinuiti is a performance and data-driven digital marketing leader that helps clients Identify, Acquire, and Engage customers across the digital media ecosystem while their post-click solutions Retain and Reactivate consumers as they continue their digital journey. With expertise in Search, Social, Amazon & Marketplaces, Mobile Apps, Email Marketing and more, every solution is built on best-in-class data and analytics, brought to life by brilliant creative execution, and powered by exceptional strategists. Clients include Bombas, BB&T, Eddie Bauer, Ethan Allen, Etsy, Jet.com, Rite Aid, Seventh Generation, The Honest Company, Tommy Bahama, Terminix, Vitamin Shoppe.