Move Accelerates Digital Software Provider Ability to Power Business Transformation
DexYP, a leading small business software provider, announced a partnership with SOCi Inc., a San Diego-based social media and reputation management technology platform company. One of the largest national providers of small business automation software, DexYP has been accelerating its digital offerings to enable more than 500,000 small and midsize business (SMB) clients with a footprint across the United States to compete and win in today’s on-demand economy. With social media becoming a cornerstone in the offering stack, DexYP and SOCi are providing a best-in-class solution that is often reserved for enterprises, directly to SMBs.
“We understand how much effort it takes today for businesses to remain engaged with and relevant to consumers; which is why we’re excited to partner with SOCi and their industry-leading social technology,” said Ryan Cantor, DexYP’s Digital Assistant Vice President. “We began as a small business 125 years ago and have spent recent years transforming our digital offerings to continue to help small, independent business owners thrive. They represent the backbone of America’s economy and the heart of its communities.
“And now, thanks to SOCi, we can help them take full advantage of the power of social media,” added Cantor.
Research indicates many SMBs find difficulty accessing easy-to-use, powerful tools to help manage their social media presence and company reputation. Meanwhile, many SMB service providers continue to struggle to produce solutions that efficiently scale the management of large volume social media and reputation accounts on behalf of their customer. With the integration of SOCi into DexYP’s existing suite of services, DexYP can efficiently service their large volume of SMB customers.
“We are excited to partner with a market leader who shares a mutual history of helping small businesses grow,” said Alo Sarv, CTO and co-founder at SOCi. “It takes a great deal of manpower for a business to effectively compete and succeed in today’s competitive marketplace and SMBs might not have the resources to constantly curate and publish content, and respond to customer conversations across their social and reputation properties.”
“This integration is a testament to our ability to scale our technology, enable the digital migration and deliver a great social media management solution to end users across the country,” added Sarv.
Earlier this year, DexYP was awarded the Kenshoo 2018 Infinity Award winner for Local Search. These awards showcase best-in-class performance marketing programs by global marketers leveraging Kenshoo’s native advertising platform.