“Wendi has been a transformational leader at Yext, taking us from our early days as a small startup to our status as a global leader today,” said Howard Lerman, Founder and CEO of Yext. “Yext is experiencing unprecedented growth in Europe as the world wakes up to the importance of providing brand-verified answers online, and Wendi is the perfect person to lead our business there and help us scale.”

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As CEO, Yext Europe, Sturgis will support the company’s continued growth and direct its operations across the continent. Sturgis will also retain her role as Chief Client Officer at Yext, a role in which she has built one of the most successful enterprise software customer success teams in the world.

“I’ve believed in Yext from the very beginning, but I have never been more certain of the opportunity in front of us than I am today,” said Wendi Sturgis, CEO of Yext Europe. “Technology is changing the way consumers engage with businesses every day, and brands worldwide need to provide brand-verified answers in order to take advantage. I’m energized and excited to build on our success in Europe as we continue and accelerate our momentum there.”

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Sturgis has twenty years of experience as a technology and marketing leader at some of the world’s largest tech companies. Prior to Yext, Sturgis served in executive positions at Oracle, Gartner, Right Media, and Yahoo!. Sturgis has served on multiple boards including Dailyworth.com, Student Transportation, and Step Up Women’s Network. Sturgis is a graduate of Georgia Institute of Technology and an adjunct professor of business at Columbia Business School.

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