Enhancing The Performance Of Facebook AdLibrary With A Browser Extension
AdLibrary Helper is a free Facebook ad spy tool. Its data comes from Facebook’s official ad library
As one of the leaders in social media platforms, Facebook always tries to offer something extraordinary to the advertisers. Its grant program for small businesses in this relentless pandemic is an obvious example in this regard.
Apart from this laudable favor for small businesses, it also offers a handful of valuable resources for the advertisers. Facebook’s adlibrary is one such example. The library contains a collection of all the ads that are currently running from Facebook. The collection also includes the ads running across Facebook’s related publishing networks such as Instagram, Messenger, and Audience network. The library can be accessed even if you’re not a Facebook or Instagram user.
Why AdLibrary Helper:
If you’re an advertiser, business owner, or a social media strategist, you must have visited the AdLibrary Helper for its undeniable role in digital marketing. The tool is an excellent resource on one side; on the other side, it’s not that intuitive and easily accessible by the users. But worry not! The AdLibrary Helper is there to help in this case.
AdLibrary Helper is a chrome extension that collects data directly from Facebook library and presents it more straightforwardly. All one needs to do is to install this extension, open any webpage, and click on the helper icon from the extensions.
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The first thing that you will observe is the user-friendly interface of this plugin with enhanced functionality. After entering any keyword in the search box, you will find a list of results with different matrices for each outcome, such as page name, category, top three countries, no of likes, no of ads, and an option to save them for future tracking. The list is for the advertiser’s pages sorted according to the number of ads a particular page is running. There is an option to sort according to the number of likes as well.
Multiple Search Options:
Things don’t stop here. Instead of pages, you can only search for ads as well. The list of ads contains the ad creatives, their current status, related publishing networks, No of similar running ads, Impressions, cost, and an option to add them to the tracking list, which can be accessed later. You can also filter the results based on their publishing platform (Facebook, Instagram, audience network, or messenger), date, and sorting.
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Easy Comparison Of Data:
As the results are displayed in the form of lists based on entered keywords; thus, it makes the comparison very easy. You can compare the performance of the ads from your competitors. Also, after clicking on a result, you can compare the performance of different ad creatives from the same advertiser. Thus, you can easily assess which type of creatives and ad copy worked best for them to use those in your own strategy creatively.
Ads tracking is one of the very best options that this extension offers. One can add the competitor’s ads or pages in the tracking list by clicking on the heart icon next to each search result. All these saved ads can be accessed later for tracking any changes.
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