B2B Marketers Now Have a Real-Time Solution to Deliver Clean and Intelligent Leads from Both Facebook and LinkedIn to Sales
Integrate, the leader in B2B demand orchestration, announced that it has expanded its capabilities with a solution for B2B marketers that orchestrates leads from their social demand generation programs. Following a partnership and native integration with LinkedIn, Integrate has now launched a new native connector with Facebook that allows customers to meaningfully increase the effectiveness of their lead generation campaigns on Facebook and better measure ROI.
Integrate’s expansion of its social capabilities represents its ongoing commitment to unify all demand generation channels for B2B marketers and empower marketing teams to generate clean and intelligent leads from any demand source. Integrate recently expanded its platform beyond cost-per-lead (CPL) campaigns like content syndication to include social and a full suite of ABM tools, following its acquisition of ListenLoop’s B2B account-based marketing platform.
“At Integrate, we’re driven by a relentless focus to help our marketers better leverage their demand channels to generate attributable revenue for their business,” said Jeremy Bloom, founder and CEO of Integrate. “We’ve seen a large spike in spend on social channels from our customers and have been asked to help them amplify their power from this channel. By launching and now expanding our social footprint, we’re making the experience of demand generation on Facebook and LinkedIn more seamless and powerful.”
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Social Demand Orchestration
B2B marketers can easily capture lead information from prospects using Facebook Lead Ads campaigns or LinkedIn Lead Gen Forms. Integrate routes lead data through its platform and delivers only marketable, complete, valid and globally compliant leads to marketing automation and CRM systems. This turnkey, automated process ensures non-marketable and duplicate leads never enter a database and provides sales and marketing teams with more high-quality leads.
Using Integrate’s analytical capabilities, customers can also measure how these leads perform as they progress through the funnel. Customers can optimize their demand marketing strategy by understanding which Facebook and LinkedIn campaigns are most successful and how social leads perform in comparison to other demand marketing sources, channels and programs.
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Customer and Analyst Perspectives
MICROSOFT: “Social is a high-volume, high-velocity demand generation channel for our team, so it’s important for us to have a clear picture of how these marketing efforts contribute to revenue,” said Anika Kaulius, director, digital acquisition at Microsoft. “With Integrate, we have a critical layer of automation and intelligence to make our Facebook and LinkedIn leads more valuable for our sales team and to measure their impact down-funnel.”
TENABLE: “A major reason we’re an Integrate customer is their ability to innovate to make our B2B marketing efforts easier and more efficient,” said Matt Mullin, director of marketing operations and technology at Tenable. “We’re excited to leverage Integrate’s new social integrations to eliminate manual processes and get important leads to sales faster.”
SIRIUSDECISIONS: “Buyers are emitting signals of interest across a wide variety of channels. To compete effectively in this B2B environment, organizations must be able to ingest those signals from as many of sources – social, web, syndication – as possible, without crippling the organization’s resources with manual processes or loading their systems with duplicate, incomplete or inaccurate data.” said Kerry Cunningham, senior research director, demand marketing, SiriusDecisions.
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