Content

The Addition of TV Data Expands Customers' Ability to Measure and Optimize Campaign Right-Time Marketing Marketing Evolution, leading provider of global AI-based marketing optimization and analytics software, announced a partnership with…
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Research and Technology Strategist Matt Groch Brings Experience in the Strategic Application of Research, Data and Technology Across a Variety of Industries FleishmanHillard (FH) recently announced the hire of Matt Groch as senior vice…
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5G has undergone its first public trial during the Winter Olympics in Pyeongchang, South Korea. With Mobile World Congress (MWC) taking place in Barcelona between 26th February and 1st March 2018, expect to hear a lot more about 5G in the…
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Email AMPed-up It’s rare when something stirs up the attention of both email marketers and the tech community at large, but AMP for Gmail did just that. Seems there’s power in the Google name. Ever since the internet giant announced its…
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As you may have seen in the news, Google recently announced the introduction of its Accelerated Mobile Pages (AMP) capabilities to email. AMP for email will enable developers to create more engaging, interactive, and actionable email…
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The digital ad industry went into a collective meltdown over news that Safari, Apple, and Chrome were making moves to integrate ad-blocking technology. Indeed, ad blocking is already impacting companies throughout the ecosystem, with Criteo…
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To gate or not to gate, that is the question. It’s an argument as old as time. Or at least as old as digital marketing. For many years, the standard arrangement between companies and prospects was that companies would give you a valuable…
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Directagents.TV Is the Agency's Expanded Offering for OTT Growth Marketing Direct Agents, a data-driven, digital advertising agency is excited to announce their latest solution focused on OTT network launch and audience growth:…
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In recent years, traditional display ads have become less popular in favor of newer formats like native and digital video. According to an IAB study, advertisers in 2017 spent 67 percent more on digital video than they did two years prior.…
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When It Comes to Marketing and Customer Engagement, Content Rules the Martech World. A Recap of What Experts Had to Say About Content in the past Year 'Condense All Content into One Central Management System' Daniel Rodriguez - VP,…
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10Fold asked Marketing Executives at Tech Companies about How They Plan their Content Budgets, Frequency, Development and Measurement. CEO Susan Thomas on What Marketers Can do to Stand Out You need to know what everyone else is doing so…
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New Solutions Provide Marketers And Sellers With The Insights To Effectively Engage With Customers Across Channels Marketo, Inc, the leading provider of engagement marketing software and solutions, unveiled a suite of new and…
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NexGuard, a Kudelski company and the leading provider of forensic watermarking technology and solutions, and Nevion announced their collaboration to implement the Network ID product, which will debut at IBC 2017 (Amsterdam, The Netherlands…
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As a career sales executive, I can say with experience: social media has completely changed how we do business. Social media is an entire ecosystem of audiences and potential customers that we, as salespersons, can tap into at will - of…
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Knotch, the leading independent provider of digital marketing intelligence, announced Knowledge, the second product in their ‘Intelligence Suite for Brands’. The product is now online and has a version that is free to the public as well as…
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