New Capabilities Allow SMBS to Manage and Optimize Their Search Campaigns on Bing, as Well as Google Adwords, Dramatically Increasing Revenue and Campaign Performance
Retail search marketing company NetElixir has enhanced its paid search recommendation platform LXRGuide by integrating with Bing Ads, allowing marketers at small to medium size businesses to optimize search marketing campaigns they run on Bing. These new capabilities complement the platform’s existing features for Google Adwords. Retailers can now manage both Bing Ads campaigns and Google Adwords campaigns side by side.
“Bing Ads has roughly 25% market share, and SMBs should be considering it as part of their overall search marketing efforts. By adding Bing Ads to LXRGuide, we have taken one more step to realizing our goal of building a smart, machine learning driven, multi-channel new customer acquisition and analytics platform for SMBs,” said Udayan Bose, CEO, NetElixir.
Both text ads and shopping ads can be managed through LXRGuide. Another recent enhancement to the tool includes an automatic feed optimization module for Magento and Big Commerce. The module converts raw product data feed into a feed that’s compatible with Google Merchant Center, cutting work time by over 90 percent.
“LXRGuide is an ideal platform for small businesses that don’t have large marketing departments but need to succeed online in order to thrive. The platform is simple to use. It makes recommendations to search campaigns based on our specific goals. The recommendations can be implemented with just one click,” said Thomas Ellis, owner of Priester’s Pecans. “We have been using LXRGuide to help optimize our search marketing for over a year and have experienced revenue increases of over 42%, while only increasing our Adwords spend by 1%. This kind of elevated performance has helped us surpass our sales expectations, to stay ahead of our competition and make the most of our marketing budget,” he added.
LXRGuide is a paid search recommendation engine powered by machine learning algorithms that allows users to make optimizations to their paid search campaigns in just minutes a week. The platform provides insights based on budget and KPI metrics such as ROI (Revenue/Ad Spend) and CPO (Cost Per Order). The platform allows search marketers to make targeted one click implementations of keyword-level recommendations based on real time analysis. The recommendations can be directly posted to Google AdWords and Bing Ads without ever having to login to individual accounts. The tool also provides detailed analysis based on why recommendations were made, taking the guesswork out of search marketing campaign optimization.
Over 50 SMBs currently use the platform and are experiencing an average lift in campaign performance of 25% within the first 90 days.
Recommended Read: Interview with Udayan Bose, Founder & CEO, NetElixir Inc