PubMatic and Ringier Partner to Drive Programmatic in the Romanian Market
Ringier Becomes PubMatic’s Preferred Partner in Romania as the Publisher Adopts its Header Bidding Technology
PubMatic, the publisher-focused sell-side platform (SSP) for an open digital media future, announced a partnership with Ringier Romania, the leading publisher in the country and part of the world’s largest international media company, Ringier AG, to help further develop programmatic in the Romanian market.
The partnership sees Ringier become PubMatic’s preferred partner in Romania and Ringier adopt PubMatic’s OpenWrap header bidding solution to drive more effective monetization strategies.
“We have always been a forward-looking business when it comes to adopting technologies. When assessing technologies, we look for market-leading solutions that improve how we work with our buyers, while also delivering commercial benefits to our business. Working with PubMatic will allow us to open up our inventory to more advertisers than before and diversify our revenue stream.” explained Andrei Ursuleanu, Group Head of Advertising Sales, Ringier Romania.
George Stefanuca, Group Head of Data, Research and Business Intelligence, Ringier Romania added, “As owners of the leading marketplaces for jobs and real estate, we are continuously looking to use our quality first-party data to deliver effective data-driven campaigns for advertisers. PubMatic will help us make these opportunities available to a wider audience.”
Ringier was one of the first publishers in Romania to introduce a data management platform and is committed to implementing technologies to better serve its clients’ needs.
“As the leading premium publisher in Romania, we are delighted to be working with Ringier. Eastern Europe is a developing market for PubMatic and partnering with the number one player in this country is an important step for us in this region. Brands are demanding access to safe environments, which is what Ringier delivers, and this partnership reinforces our commitment to quality,” commented Bill Swanson, Chief Revenue Officer, EMEA at PubMatic.